4 things brands should consider in product packaging
Product packaging is more than just a logo and a protection of your products. It defines your brand, your vision, it communicates with consumers and so on. You will find it hard to believe that a product’s packaging plays a crucial role in a brand’s success. The time you invest in your packaging design says a lot about your brand to the world.
Several factors come into play for successful product packaging. This includes the material you used, the design you choose, biodegradability, brand, etc. Product packaging is not as straightforward as it sounds, especially if you want to gain a competitive edge. For successful product packaging, your brand must consider the factors mentioned below to benefit your brand.
1. Keep your budget in mind
Whether it’s a small brand or a big brand, you need to have a budget in mind to move forward. This gives you direction with what material you choose and how much it will cost in total. In addition, the packaging should be smart and economical so that you can have more products packaged in less space. In this you will be able to send more shipping boxes to suppliers in one trip.
You can use paper bags, cardboard boxes, corrugated boxes, etc. These are some of the options that are light on the budget and heavy on the bottom line. Depending on your product line, you can use these materials and get the most out of them.
2. Brand awareness
Your brand’s product packaging should aim for brand awareness. The design and color scheme you choose should reflect your brand. Use bold, vibrant, and easy-to-read colors and fonts. You don’t want your customers to be unable to read what is displayed.
Invest wisely in product packaging to brand and market your products intelligently. Make sure your customers know what they are buying by seeing the packaging. The information you provide about the product and your brand should clearly reflect your brand’s vision. So invest wisely in product packaging to gain loyal customers.
3. Environmentally friendly packaging
As global warming and pollution issues increase, your audience expects reputable brands to play their part by investing in environmentally friendly product packaging. Consumers are drawn to brands that show their concerns and use biodegradable materials for packaging.
Therefore, becoming environmentally friendly is a great way not only to play your part in making this world a better place to live, but also to gain more loyal customers. Once you’ve decided to go green, mention it on your packaging as well to help create awareness. Plus, when consumers know you care about improving their lives and the world they live in, they automatically trust you more with their money. This way, you will kill two birds at once without making a hole in your pocket.
4. Consider personalized, user-friendly packaging
There are many unique packaging options available in the market, but never forget the shipping and handling factor while being too innovative with your packaging. Go for classic shapes like cube and rectangle as they have stood the test of time. In addition, opt for layers of packaging to protect your product. There can be an exterior, interior, and packaging of the product itself.
Additionally, invest in user-friendly custom packaging options. You don’t want your customers to spend hours opening the box and lose interest. From products to packaging, everything should be designed for a user-friendly experience. This will not only help you attract more customers, but also give you a competitive edge.