An innovative entrepreneur, Manoj Sreenivas, in addition to being the founder and CEO of Packing Panda, is also the co-founder of Qwicly, a hyper-local delivery app. His areas of interest lie in product management, product marketing, e-commerce, cross-functional team leadership, business development, competitive analysis and many more. Under his able leadership, Packing Panda gradually established itself as one of the leading suppliers of food packaging for restaurants and food services.

Packaging is the fifth largest sector of the Indian economy and one of the fastest growing sectors in the country. The Indian packaging industry, which is expected to grow by 18% per year, with growth of 25% for flexible packaging and 15% for rigid packaging, is growing exponentially. Diving into this billion dollar market to study the future of the packaging industry in India, panda packaging is considered a flagship division of packaging services. With innovation as the main service culture, Packing Panda provides end-to-end services to customers with a focus on long-term relationships and value-added services. With a passion for achieving strategic goals, Packing Panda is focused on delivering simple, benefit-driven solutions.
Meeting the needs of all customers’ FMCG packaging requirements, panda packaging allows customers to focus on other important areas of the business. Emerging as the new identity of the Indian packaging industry engages in an exclusive interaction with the team of CEO Insights.

Tell us about the initial ideology of the panda wrap.
To be very specific, the packaging industry is a profitable industry that benefits almost any business, from pharmacy to foodservice, logistics, e-commerce and many more. Designed in 2016, panda packaging was initially launched with packaging in FMGC, QSR and cloud kitchens. It was the very first time that Zomato and Swiggy complicated each other in the market, which made food packaging very important in the online delivery market. So we started to serve our customers according to their needs, ranging from cutlery to food packaging stop the solution provider.

Take a look at the packaging services and solutions offered at Packing Panda. Also highlight the main aspects of your business packaging.

Basically, we provide a one stop solution for packaging, cutlery, meal trays and containers. We make the customization of the products according to the requirements of our customers. We believe in providing the A-to-Z packaging solution for any restaurant or hospitality industry which is a pretty big thing. As commercially available manufacturers always manufacture a single product rather than multiple products, customers must purchase facial tissues from one supplier, cutlery from another supplier, and food packaging containers from another. provider. They have to go through several options and it takes a long time. The restaurant owner or the purchasing team wishes to have a single supplier where it might be possible for them to purchase the different food packaging products. Therefore, we make sure that any restaurant or anyone wishing to procure the packaging materials can contact us and we will provide the materials. To deal with the shortage of packaging materials during the COVID era, we have provided meal trays and containers to many kitchens and restaurants for the supply of food to quarantine centers.

If possible, please share with us a case study that illustrates the effectiveness of our services.

Our barbecue customer country today is a very big name in the industry with around 146 branches across India. Before we came on the scene, they faced huge problems sourcing local packaging products. Without a centralized system, procuring materials on time becomes very difficult. So we offered them a one-stop solution in which we would provide one-stop, one-stop contact solutions for all of their packaging needs, including our custom products at their doorstep or at 146 locations.

Let us know about your manufacturing facility and the infrastructure that allowed you to efficiently deliver such large orders.

We are not in manufacturing but mainly in the packaging business, where we buy products from our manufacturers and supply to our customers. Whatever I buy from the manufacturers, they are always available at a better price than the market price for my customers. Whether they buy from any local dealer or from a packing panda, I can certainly assure that the prices will always be competitive. We have several manufacturers integrated into our platform from various locations across the country, such as Bangalore, Gujarat, Delhi, Hyderabad, Mumbai, Gorakhpur and Faridabad.

Tell us how you are constantly refining your solutions to align them with customer expectations. Are you working on any new solutions that may be released in the foreseeable future?

We make sure our customers are happy because they always come back to inquire about specific products that sometimes are not available in the market due to logistics issues. Whatever happens in the market, we will certainly share its information with our customers. Whenever our manufacturers notify us of a new product launch or introduction to the packaging market, we always broadcast emails to all of our customers indicating the availability of the new product. With innovations occurring regularly in this area, packaging solutions may also change in terms of boxes, packages or cutlery. We tell customers that we have some type of affiliate box in the market. If you are interested in getting them, here is the price and quantity you need to buy. The main thing is that we have to make sure that everyone in this industry should know that there is a packing panda in terms of efficient packaging.

What is the future roadmap you envision for Packing Panda?

We want to create a technology-based system where our customers can source any packaging from our website. Also, if there is a new requirement, they can just post it on our website and we will get back to them as soon as we have purchased the requested items. In today’s market, you can’t get packaging products from a single platform because you haven’t brought everything together on one website. So, within a year, we plan to create an environment where you can purchase all packaging material from one touch.

Avinasah MN (CFO and co-founder)

Lokesh Ravish Kumar (CFO and Co-Founder)


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