A third of adults love the thrill of delivering online shopping – but feel ‘green guilt’

People are trying to make greener online purchases, including looking for sustainable brands and choosing a delivery company that uses electric or low-carbon vehicles.

Using an electric or low-carbon vehicle for deliveries is one of the top considerations for online shopping customers

A third of adults are ‘obsessed’ with buying items online for the thrill of a delivery – despite ‘green guilt’, a study has found.

Research of 2,000 adults found that nearly half (48%) say the arrival of an item is the highlight of their day.

However, 37% worry about the damage their delivery is causing to the environment, and 27% suffer from “green guilt”.

Avoiding low-quality items that are bad for the environment (51%), looking for “sustainable” brands (46%) and consolidating purchases (45%) are just some of the ways people try to greener online shopping.

And four in ten respondents wish there was an easier, greener way to pack and return items.

Almost half of Britons say receiving an online delivery is the highlight of their day


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Nancy Hobhouse, Head of environment, social and governance (ESG) at Hermeswho commissioned the research to mark its sustainability commitments – from trialling eCargo bike and pedestrian couriers to offering packaging-free returns – said: “The shift to online shopping looks set to continue.

“We know people are concerned about sustainability and, as research shows, they factor that into their buying decisions, which is great.

“However, delivery remains one of their concerns, and as a responsible carrier, we recognize our impact on the environment and the role we must play in being as sustainable as possible.”

The research also found that almost three-quarters of respondents believe it is everyone’s responsibility to try to be green, with 64% feeling better when using items they know are more sustainable.

While more than half (56%) would be more likely to shop with a brand that they know has green processes in place for its customers.

And when buying from a sustainable brand, 40% cited the use of green vehicles (e.g. electric or low-carbon vehicles) for deliveries as the most important factor.

It also emerged that 73% expect the delivery company to ensure items are sent in the best possible way for the environment.

And 59% want to be greener when getting items delivered or returned, but just don’t know how to go about it.

Additionally, more than one in four (28%) would be less likely to return an item because they know it could harm the planet.

Environmentally friendly packaging is the main consideration for those who want to buy sustainably


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More than two-fifths (41%) of those who took part in the survey, conducted via OnePoll, admitted they are ordering more items online than ever before and wish there was a more sustainable way to do so deliver or return items.

Using sustainable packaging, returning an item with its original packaging, and choosing a delivery company that uses electric vehicles or low-carbon vehicle-friendly options are the considerations that buyers are taking to be greener.

When asked what was most important to them when buying from a sustainable brand, eco-friendly packaging, recycling programs and eco-friendly delivery vehicles were the most popular.

Nancy Hobhouse, of Hermes, added: “The responsibility lies with us to ensure that we deliver to our customers and customers in the most environmentally friendly way possible.

“That’s why we offer collection or return to local stores, which reduces CO2 emissions, and packaging-free returns, and we’ve invested in our fleet to have vehicles running on greener fuels every time. delivery stage.

“We are committed to testing innovative, low-carbon ways to deliver packages, such as by eCargo bike or foot couriers.

“However, we know there is still more to do and we will continue to innovate as part of our broader commitment to sustainability and ethics.”

10 things Brits think are important when buying from a sustainable brand

  1. Eco-friendly packaging
  2. Recycling programs
  3. Green vehicles for deliveries, eg EV or low carbon
  4. Pay fair wages to employees
  5. Use of renewable energies
  6. Fair and correct working conditions
  7. Durable fabric/materials
  8. Sustainable Shipping
  9. The making
  10. Use of carbon offsetting

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