Advice for the design of professional product packaging
- Design with form and function in mind
Form and function are necessities when it comes to creating a packaging design that appeals to customers. At its core, good packaging has a solid function which involves keeping the contents of the packaging itself safe. However, a product wrapped in styrofoam and bubble wrap will never be of interest, this is where shape comes into play. plastic carton will look good and protect your product – form and function.
Adding information and graphics to the box that will educate consumers while keeping them interested is crucial for a solid design. Explain in a few words what the product is, what it does, why someone would need it, and why it’s better than other options.
- Send a creative message
The packaging makes your product. In fact, you might have the best product on the market, but if your packaging doesn’t communicate it, it can hurt your sales. Be creative with your packaging design and put a lot of thought and effort into it. At the end of the day, a good design signals that your product is of high quality.
Most importantly, you’ll want your product to appeal to influencers. One way to do this is to use creativity in your design, as consumers are more forgiving of higher prices this way.
- Make your product clear
Never ambiguate what your product is or force too much creativity that might hinder someone’s ability to judge your item. It is important that the brand name and the contents of the box are clearly labeled without leaving any room for misinterpretation.
Bold packaging is applauded in some cases, but if you’re a small brand trying to break into a competitive market, it’s best not to clutter the design too much. Try to stay in line with a minimalist approach to your packaging and go for the key strengths and benefits of your product. Famous brands and companies can get away with a cluttered design, but you just don’t have the foundation for it yet.
- Consider product placement
Where you are looking to sell your product, whether online or offline, should have a direct impact on your packaging design. For example, if a physical store stores your products, there’s a good chance they’ll be displayed on a shelf or hung from a shelf. Of course, smaller brands will also want to diversify optimally and sell their products online.
The internet is teeming with millions of products and buyers are constantly on the lookout for the very best. This means that you will have to do what you can to stand out from your competition. Since consumers cannot touch and smell your products in person, you will have to appeal to their other senses. For example, make sure your packaging design and color scheme is eye-catching!
- Get professional advice
it’s about the success of your brand, so be sure to get professional advice if needed. An experienced consultant will help you work within your tight budget while giving you tips on how to improve your packaging.
Posted on July 25, 2021