Always remove the female symbol from the packaging of the menstrual product

Menstrual hygiene brand Always will remove its feminine symbol from its packaging in an effort to be more trans-inclusive, reported Metro.

The move came after the brand received criticism from transgender activists. An activist named Melly Boom on Twitter complained to the packaging brand in tweets that are no longer publicly available.

“Can someone from Always tell me why it’s imperative to have the female symbol on their sanitary products,” Boom tweeted. “There are non-binary and trans people who still need to use your products, you know! “

Another trans activist, Ben Saunders, also wrote to the company complaining about the packaging and received a letter in return from the company.

“We listened to you and our marketing team found a solution,” read the letter, which Boom shared with Twitter. “We are happy to inform you that starting in December, we will be using a packaging design without the female symbol.”

Anti-transgender activists have slammed the move, radical trans-exclusionist feminist Julie Bindel recounting The daily mail: “Removing the female symbol from the packaging of sanitary napkins is to deny the existence of women. “

However, parent company Proctor & Gamble is sticking to its guns and defending its decision.

“For more than 35 years, Always has stood up for girls and women, and we will continue to do so,” a spokesperson said in a statement. “We are also committed to diversity and inclusion, and we realize that not all people who have their period and need to use a sanitary pad do not identify as women. That’s why we wanted to make sure that anyone who needs to use a menstrual product feels comfortable doing so with Always. “

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