Amazon September deadline for brands to improve product packaging

In December, it was revealed that Amazon had identified CRaP products (VSant Rto achieve a Profit) that Amazon Retail didn’t really want to sell. These are heavy or bulky products that they sell that are expensive to store and fill and Amazon would prefer brands to fill CRaP products themselves or drastically redesign product packaging to make them e-commerce compatible.

Amazon CRaP products include items such as water bottles, paper napkins, and snacks, which are typically sold for under $ 15, are heavy and / or bulky, and have lower margins than other products sold. by Amazon.

Amazon works with some manufacturers where Amazon sales will be shipped directly from the manufacturer. They are working with other brands to repackage the products so that they become more profitable to sell online. For all other CRaP products, Amazon relies on its legion of third-party merchants to take over.

A retailer who took up the challenge of Amazon CRaP products and radically redesigned the packaging of their products. While the American brand Tide of Proctor & Gamble once shipped in a plastic bottle, their new Eco-Box packaging sees the detergent shipped in a box-size bag – somewhat reminiscent of boxes of wine.

“The name ‘Eco-Box’ is a nod to both e-commerce and the lighter shipping footprint that these packages are designed to drive. Products sold online usually need to be packaged with a second or third layer of packaging, such as a cardboard box and bubble wrap, which is then thrown away by the consumer. To solve this problem, P&G designed the Tide Eco-Box to be shipped as efficiently as possible on its way from a manufacturing site to a retailer’s warehouse to the front door. of a consumer.
– Procter & Gamble

In what Amazon called “frustration-free packaging,” Amazon wants products on their shelves that are easy to ship, store, and use with an absolute minimum of additional packaging. Forbes reported that in September, manufacturers in the United States for whom Amazon considers the packaging of their products in need of improvement will be charged an additional $ 1.99 for each item shipped. Those who update their products before the September 1 deadline will receive a credit of $ 1.00 per product shipped.

Merchants using Fulfillment by Amazon will already pack items in accordance with Amazon’s requirements, which can sometimes result in significant costs and delays. When researching products, especially if you have your own products made, specifying a brand that is designed for e-commerce will pay dividends when it comes to shipping, whether from your own warehouse or from home. performance by a third party, including Fulfillment by Amazon.

How does Amazon categorize product packaging?

Amazon rates product packaging on three levels. Previously, they were classified as “Frustration-free packaging”, “Shipped in own container” and “Unprepared packaging”.

Amazon level 3 packaging

These are ready-to-ship products and require Amazon to be packaged but not necessarily in a traditional box. They can be packaged with other products or shipped in a mailing sleeve.

Amazon level 2 packaging

Products rated as Amazon Tier 2 are ready to ship with the simple addition of the shipping label. They don’t need Amazon to package them and the benefit to the supplier is that their own brand appears on the box rather than a brown Amazon box delivery. Consumers who do not want tags attached (for example, if the purchase is for a gift) can still choose to have them packaged in an Amazon box through the gift options.

Amazon level 1 packaging

Level 1 products are, like Level 2 products, ready to ship but with fully recyclable packaging – typically curbside as part of normal municipal household collections. The packaging will be easy to open (without frustration) and there will be no styrofoam fillers that cannot be recycled.


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