Apple’s sustainable forests now compensate for paper used in product packaging

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Apple’s efforts to achieve net zero impact on the world’s virgin fiber are paying off, as the company protects or has created enough sustainable forests to cover all paper packaging products.

At the end of last week, Apple said the Forest Stewardship Council, an organization responsible for creating environmentally friendly forest standards, approved about 320,000 acres of logged forest the company supports in China, reports Xinhua.

With the new certification, Apple is protecting or creating enough sustainable forests to offset the use of fiber in product packaging. The tech giant further protects virgin fiber by developing smaller packaging designs and increasing the ratio of recycled paper used in its products.

According to an email from Apple, two-thirds of the newly certified forest is owned and managed by Maoyuan Forestry in Hunan Province, while the rest is managed by state-owned Qinlian Forestry Company in Guangxi, according to The report. A separate report from Environmental leader notes the World Wildlife Fund work with the two Chinese companies obtain FSC certification by implementing forest management plans and training their employees in the identification of forests with high conservation value.

Apple’s Chinese forestry program, carried out in partnership with WWF, began in 2015 as a commitment to create or transform one million acres of responsibly managed forest by 2020. The company highlights its The first objective is to increase the responsible management of working forests by 300,000 acres. , was achieved in two years.

“We have seen that the Chinese are ready to be wonderful partners, both from the private and public sectors, because they have a real appreciation for forest resources,” said Lisa Jackson, vice president of environment, social policies and initiatives, in A declaration To Greenbiz. “We find that China is a very fertile ground for developing green programs.”

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