As a first step, the government is organizing a workshop on product packaging for the craftsmen of JK
Update: Jul 28, 2021 10:26 PM STI
Srinagar (Jammu and Kashmir) [India], July 28 (ANI): In order to help artisans in Jammu and Kashmir, the Union Ministry of Trade and Industry organized for the first time a training workshop on product packaging.
Several artisans attended the two-day workshop on July 26-27 held at Kashmir Haat in Srinagar and learned new skills that could help grow their business.
The workshop was organized in collaboration with the Indian Institute of Packaging and the Directorate of Handicrafts and Looms.
Packaging is essential as Kashmir-based art products including rugs, shawls, woodcarving, papier mache, willow wicker, embroidery, crewel, copper and d other products, are famous all over the world.
In the new era of e-commerce, when products are sold on online platforms, product packaging demands attention.
Mahmood Ahmad Shah, Director, Crafts and Hand Weaving, Kashmir, said packaging is an important part of selling products.
“The craft department has not made any progress in the area of product packaging. Even an expensive shawl that ranges from Rs 4 lakh to Rs 5 lakh is wrapped in polyethylene. It is important to keep up with the latest trends. and attracting customers. Packaging is an important component in the sale of a product. Today there are several online platforms. Now, to bring artisans, cooperative societies and self-help groups to these online platforms, it becomes crucial to guide them, ”he said.
Various experts, including packaging designers from outside the territory of the Union, made various presentations concerning product packaging.
“We came to provide training on the packaging and educate artisans about its importance. It gives value to a product. For the premium quality of a shawl made here, it is important to put it in beautiful packaging. said Rahul, Deputy Director of Indian Institute of Packaging, Delhi.
Artisans who attended the workshop told ANI that the workshop had helped them to deepen their knowledge of packaging and marketing their products.
“The packaging is of insignificant importance, we learned it today. Such workshops should be held more often,” said a craftsman named Shafi Rather.
Another craftsman Mohamad Shafi said: “The workshop was very good. We hope to gain more profit by improving our packaging. (ANI)