Product packaging – Assises Image 2013 http://assises-image2013.com/ Mon, 14 Nov 2022 08:09:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://assises-image2013.com/wp-content/uploads/2021/10/icon-3-120x120.png Product packaging – Assises Image 2013 http://assises-image2013.com/ 32 32 How we work to find the perfect solution for your product packaging https://assises-image2013.com/how-we-work-to-find-the-perfect-solution-for-your-product-packaging/ Mon, 14 Nov 2022 08:09:35 +0000 https://assises-image2013.com/how-we-work-to-find-the-perfect-solution-for-your-product-packaging/ We’ve created machine algorithms to help ensure customers’ items are packaged appropriately, and if there’s space left inside the package, it’s filled with essential protective packaging in case of need. Over the past three years, we’ve invested in new technologies to match optimal package sizes to customer products, and since 2015, Amazon has reduced outbound […]]]>

We’ve created machine algorithms to help ensure customers’ items are packaged appropriately, and if there’s space left inside the package, it’s filled with essential protective packaging in case of need. Over the past three years, we’ve invested in new technologies to match optimal package sizes to customer products, and since 2015, Amazon has reduced outbound packaging weight per shipment by more than 38%. This avoided the use of more than 1.5 million tons of packaging material.

And we also strive to drastically reduce the occasions when customers receive our products in larger boxes than they should be. When packages are the right size, we can fit more in each van, reducing the number of deliveries, helping us reach our goal of being zero carbon by 2040.

Why does excessive packaging happen?

The millions of different products that our customers can buy on Amazon can vary in size and shape, from tiny (for example, earrings or SD cards) to very large items such as gym equipment. Items also require different amounts of padding and protection.

Even though we have over 80 different packaging formats available in our European distribution centers – from small cardboard envelopes to very large boxes – it can sometimes be difficult to pack a particular product efficiently. For example, ironing boards, ladders, tennis rackets and gardening tools such as rakes are awkwardly shaped, and some large, heavy, yet fragile items may only fit in the very large box available. In an effort to ensure that items reach our customers safely, some high value items are also shipped in packaging that conceals their contents.

Sometimes customers will receive a very small item that is inside a card envelope and ask why we used a larger wrapper than the item inside. In fact, this approach is deliberate. Very small items can easily be lost in transit or damaged by mechanical sorting systems. We must ensure that the packaging is large enough to hold a label with a customer address and strong enough to withstand processing by our automated systems. Very small envelopes can get stuck in machines or get lost inside delivery vehicles.

There are also safety rules for the shipment of certain products such as lithium batteries or flammable gases, which may present a risk to health, safety, property or the environment during transport and may have requirements regulations requiring the type of packaging used. Amazon ships these items in strong, sturdy packaging in accordance with these regulations, and this packaging may be larger. Another factor is that more than half of the products sold on Amazon come from third-party selling partners, many of which are small and medium-sized businesses. Some of these sellers ship goods directly to Amazon customers, which means we have no control over how they package these items, although we do encourage the use of more sustainable packaging.

Finally, there are rare instances where we have the wrong product dimensions in our systems or where the most suitable packaging is not available at the packing station.

What are we doing about it?

The first step we have taken is having a positive impact on all of our packaging: eliminating single-use plastic where possible and switching to 100% recyclable paper and cardboard alternatives across Europe. For example, we’ve stopped packing items in single-use plastic delivery bags for orders from Amazon or third-party sellers that ship from Amazon’s European fulfillment centers. Instead, we pack these orders with paper bags or envelopes, both of which are easily recyclable with your usual household recycling. All paper bags, cardboard envelopes and cardboard boxes used by Amazon in Europe are 100% recyclable. We have also replaced the plastic air cushions used to secure the items inside the box with 100% recycled and recyclable wrapping paper.

The switch to cardboard envelopes is particularly important, as these envelopes are versatile, strong and sturdy enough to hold multiple items, including some that would previously have been packed in a much larger cardboard box. These new lightweight packaging formats mean customers are less likely to receive large, bulky deliveries. If it is possible for us to exchange a box for a cardboard envelope or lighter, flexible and more efficient paper bags, we will endeavor to do so, as long as the items inside remain protected and secure.

The best way to reduce packaging is to remove any extra packaging from Amazon. We are working with manufacturers to increase the quantity of what we call “Ship in Own Container” items. We encourage suppliers and sellers to provide their products in packaging that is already sturdy enough to withstand transportation and that does not require a box, envelope or Amazon bag. All Amazon needs is a shipping label and the product can be shipped as is, with no additional packaging materials.

The path to follow

An important new development concerns automation. We test new technologies that create bespoke paper packaging for each individual customer order, ensuring that the packaging matches the content.

Build-to-order technologies that create unique packaging for every customer order have the potential to help us eliminate excess packaging altogether.

By inventing new ways to package products using less material, over-packaging should increasingly be the exception and, in the future, packages should arrive at our customers’ doorsteps in perfectly fitting packaging.

Learn more about Amazon’s sustainable packaging efforts.

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Global Intravenous Packaging Market Size and Forecast https://assises-image2013.com/global-intravenous-packaging-market-size-and-forecast/ Mon, 17 Oct 2022 09:09:06 +0000 https://assises-image2013.com/global-intravenous-packaging-market-size-and-forecast/ New Jersey, United States – The report offers a comprehensive and accurate research study on the Global intravenous product packaging market while focusing primarily on current and historical market scenarios. Stakeholders, market players, investors, and other market participants can significantly benefit from the in-depth market analysis provided in the report. The authors of the report […]]]>

New Jersey, United States – The report offers a comprehensive and accurate research study on the Global intravenous product packaging market while focusing primarily on current and historical market scenarios. Stakeholders, market players, investors, and other market participants can significantly benefit from the in-depth market analysis provided in the report. The authors of the report have compiled a detailed study of crucial market dynamics including growth drivers, restraints, and opportunities. This study will help market players gain insight into the future development of the global Intravenous Packaging market. The report also focuses on market taxonomy, regional analysis, opportunity assessment, and vendor analysis to aid in a comprehensive assessment of the global Intravenous Packaging market.

Importantly, the report digs deep into critical aspects of the competitive landscape and future changes in market competition. Additionally, it provides price analysis, industry chain analysis, product & application analysis, and other vital studies to paint a complete picture of the global Intravenous Packaging market. Furthermore, it offers players exhaustive market analysis to help them identify major business prospects available in the global Intravenous Packaging market. The result-oriented recommendations and suggestions provided in the report could help players expand their businesses, increase their profits, and make significant changes in their business strategies.

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Key Players Mentioned in the Global Intravenous Product Packaging Market Research Report:

Baxter, Nipro, Renolit, Sippex, Wipak, Amcor, B.Braun Medicals, Dupont, MRK Healthcare, Minigrip.

Global Intravenous Packaging Market Segmentation:

Intravenous Product Packaging Market, By Product

• IV bags
• Cannulas

Intravenous Product Packaging Market, By Application

• Hospitals
• Clinics
• CSA
• Home Care
• Military

The research analysts who authored this report are experts in the competitive analysis of the global Intravenous Product Packaging Market. They have deeply profiled the major as well as other players of the global Intravenous Packaging market with emphasis on their market share, recent developments, business overview, markets served and strategies for growth. The report not only provides valuable insights into the competitive landscape, but also focuses on minor and major factors influencing the businesses of players. The product portfolios of all the companies profiled in the report are compared in some detail in the product analysis section.

The global intravenous product packaging market is segmented on the basis of type, application and region. Analysts have carefully studied each segment and sub-segment to provide a broad segmental analysis of the global Intravenous Packaging Market. The segmentation study identifies leading segments and explains key factors supporting their growth in the global Intravenous Product Packaging Market. In the regional analysis section, the report authors have shown how different regions and countries are growing in the Global Intravenous Packaging Market and predicted their market size for the upcoming few years. The segmental analysis will help companies focus on high growth areas of the global Intravenous Packaging Market.

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What to expect in our report?

(1) A comprehensive section of the global Intravenous Packaging market report is devoted to market dynamics, which includes influencing factors, market drivers, challenges, opportunities, and trends.

(2) Another major section of the research study is reserved for the regional analysis of the Global Intravenous Packaging Market where important regions and countries are assessed for their growth potential, consumption, market share and other vital factors indicating their market growth.

(3) Players can use the competitive analysis provided in the report to develop new strategies or refine their existing strategies to meet market challenges and increase their share of the global Intravenous Packaging market.

(4) The report also examines the competitive situation and trends and sheds light on company expansions and ongoing mergers and acquisitions in the global Intravenous Packaging market. Moreover, it sheds light on the market concentration rate and market shares of top three and top five players.

(5) Readers receive the research study findings and conclusion provided in the Global Intravenous Packaging Market report.

Key questions answered by the report:

(1) What are the growth opportunities for new entrants in the global Intravenous Product Packaging Industry?

(2) Which are the key players operating in the global Intravenous Product Packaging Market?

(3) What are the key strategies that participants are likely to adopt to increase their share in the global Intravenous Product Packaging industry?

(4) What is the competitive situation in the Global Intravenous Product Packaging Market?

(5) What are the emerging trends that may be influencing the growth of the Global Intravenous Product Packaging market?

(6) Which product type segment will have a high CAGR in the future?

(7) Which application segment will capture a good share of the global IV packaging industry?

(8) Which region is lucrative for manufacturers?

For more information or query or customization before buying, visit @ https://www.verifiedmarketresearch.com/product/intravenous-product-packaging-market/

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5 expert reasons for packaging that stands out https://assises-image2013.com/5-expert-reasons-for-packaging-that-stands-out/ Wed, 12 Oct 2022 23:26:08 +0000 https://assises-image2013.com/5-expert-reasons-for-packaging-that-stands-out/ Our guest authors say first impressions are everything. This is why well-thought-out packaging is essential to market a brand. They say never judge a book by its cover, but in the modern business world, first impressions are everything. This is where the importance of packaging design comes in, which is no less important […]]]>

Our guest authors say first impressions are everything. This is why well-thought-out packaging is essential to market a brand.

They say never judge a book by its cover, but in the modern business world, first impressions are everything. This is where the importance of packaging design comes in, which is no less important than the product itself.

Steve Jobs once rightly said that “packaging can be a theatre, it can create a story” and we couldn’t agree more. Competition is a common aspect of business, regardless of industry. However, lately the competition has become quite intense. Amidst the survival of the most suitable scenario, global brands have started to understand the importance of innovative marketing ideas, out-of-the-box promotional strategies and of course product packaging.

When you remember this, you can instantly think of a time when attractive product packaging not only caught your eye, but also influenced your purchase decision. This is enough to prove the functionality and impact of head-turning product packaging.

How to start creating packaging that stands out?

A business owner or product packaging team needs to ask certain questions to decide on the right packaging.

  • Who is this product for?
  • What is this product used for?
  • How will this product improve the lives of its users?

The list of questions does not stop there. However, these are the basic questions to start with when deciding on product packaging. Asking a list of questions will help you decide on packaging material and packaging size in addition to gaining insight into the minds of ideal customers. Once you have an answer related to the different aspects of the product, it becomes easier for you to inform the designer of the desired aesthetic. This includes logo, font type, font color, design color, design image and beyond.

Once a design is ready, it’s time to evaluate the product packaging on a few criteria. You should ensure that the product packaging is easy to understand and realistic. Additionally, a branding agency should ensure that the executed product packaging is versatile enough by leaving room to accommodate additional products when time demands.

Why is product packaging important to business success?

A clear focus on retaining attractive packaging helps a brand differentiate itself from a similar product line. It may sound unbelievable but it is true that each color triggers a different emotion and almost 85% of consumers say that color is indeed the main reason influencing their purchase. This is where a product packaging design team needs to use color psychology. For example, green and blue colors represent nature and are therefore an ideal color option for eco-friendly and organic products. For luxury skincare products, purple proves to be an ideal color choice and so on.

Vintage style packaging, retro style packaging, minimalist style packaging and much more, whatever type of packaging you choose, it must align with your brand personality to win the trust of your consumers. The ideal packaging strikes the perfect balance between function and form. If you continue to neglect the importance of packaging, your existing customer base will soon shift to your competitors.

If you are a business owner, you must be wondering what kind of impression you are creating on your brand with your existing product packaging. If you feel your product packaging is missing something or it doesn’t stand out, it’s time to develop a strong product packaging.

Still not convinced of the impact of packaging on the success of your business?

Here are the top 5 reasons to pay attention to packaging:-

Create a strong first impression

Gone are the days when product packaging functions were limited to giving product protection and information about ingredients, method of use and related information. In the wake of ever-increasing competition, the role of packaging now also emphasizes capturing consumers’ attention with the help of a unique logo, attractive color combinations, designs complex and even of distinctive shapes. Simply put, first impressions count when it comes to making sure your product stands out in an oasis of similar products.



Create a unique brand identity

Every brand has a story and having packaging as a visible feature of the product can help you create a distinctive brand identity. From an attractive logo to striking fonts, colors that stand out to the brand, the right packaging goes the extra mile to help your consumers instantly recognize your products in the crowd of products.



Lucid communication

A thoughtful packaging design not only effectively catches the attention of potential customers, but also offers essential information that customers are looking for about the product. Good packaging therefore helps consumers to make informed decisions regarding the purchase of the product.

Influencing the purchase decision

Do you know that people all over the world have started to prefer eco-friendly packaging? If you didn’t know, it’s time to revamp your packaging strategy by switching to eco-friendly packaging to better connect with your audience. Above all, if your target consumers are eco-friendly and health-conscious consumers, it makes perfect sense to trigger an emotional response by switching to eco-friendly packaging.

Boost your brand awareness

Branding, when focused on product packaging, helps you gain a competitive edge in the industry. According to one finding, attractive product packaging helps increase brand recognition by almost 80%. This clearly indicates that an ideal product packaging can help not only to acquire customers but also to retain them. And you should know that “loyalty is sometimes worth 10 times more than a first purchase”.

The final thought

Whether it’s arousing curiosity or developing interest, informing or evoking a powerful emotional response, a lot depends on product packaging when it comes to business success. So, we better remember that packaging is no longer a separate part of a marketing process. It should be an integral part of your overall marketing process.

Authors Reema Dhawan and Sharma are experienced marketing professionals specializing in brand marketing and digital strategies. Together they co-founded Maxim Marcom Services, a full-service brand marketing agency based in Gurugram.

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Augmented reality brings ordinary product packaging to life https://assises-image2013.com/augmented-reality-brings-ordinary-product-packaging-to-life/ Wed, 05 Oct 2022 00:47:47 +0000 https://assises-image2013.com/augmented-reality-brings-ordinary-product-packaging-to-life/ App monetization platform Displai leverages augmented reality and smartphone technology to transform ordinary product packaging into interactive video-enabled packaging, opening the door for brands to engage consumers. “We are thrilled to launch Displai, it is an exciting opportunity for brands to engage their customers directly from the product packaging,” said Dave Chaffey, founding partner of […]]]>

App monetization platform Displai leverages augmented reality and smartphone technology to transform ordinary product packaging into interactive video-enabled packaging, opening the door for brands to engage consumers.

“We are thrilled to launch Displai, it is an exciting opportunity for brands to engage their customers directly from the product packaging,” said Dave Chaffey, founding partner of Displai.

How it works
Smartphone users scan product packaging, activating an augmented reality experience that seamlessly overlays video content, animation, images and clickable links as if they were part of the packaging.

According to Displai, the concept is similar to Facebook filters, which allow users to modify the appearance of their face, by superimposing an augmented reality mask.




“It’s an absolute spectacle for consumers,” Chaffey said. “It’s such a fascinating experience – the product they hold in their hands comes to life. Jaws literally drop.

“It allows brands to create connected experiences that stand out, meaning that get more people to notice, try and buy products. And ultimately, it helps build engagement and deeper connection — the foundations of great brands,” Chaffey said.

Accessible technology
While augmented reality has been around for a few years, it’s out of reach for most businesses.

“We believe this is the first truly accessible solution for product packaging,” Chaffey said. “The platform makes it easy for brands to connect virtual experiences to their products.”

“It can be set up and activated on millions of products in days and will even work with products currently in supermarkets and on home kitchen shelves.”

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How to Start a Small Product Packaging Business https://assises-image2013.com/how-to-start-a-small-product-packaging-business/ Thu, 29 Sep 2022 23:24:42 +0000 https://assises-image2013.com/how-to-start-a-small-product-packaging-business/ In a small product packaging business, small products are protected and covered. In other words, they help small businesses with branding and display packaging. Small business packaging elevates the product in the eyes of the buyer and gives it a brand image. Getting the best packaging for your products is one of the many hats […]]]>

In a small product packaging business, small products are protected and covered. In other words, they help small businesses with branding and display packaging. Small business packaging elevates the product in the eyes of the buyer and gives it a brand image.

Getting the best packaging for your products is one of the many hats home business owners wear. In other words, poor quality packaged crafts or delicate products may make the product appear to be of poor quality.

Since packaging plays a major role in a person’s first impression of an item, many small business owners outsource this aspect of their operations.

There are many types of products that small businesses need packaging for, such as food, jewelry, clothing, and fresh produce.

Considering this business opportunity, please keep in mind that it is for people who want to start a packaging business from home or physically while securing a viable position online. Let’s start.

How to be a successful small product packaging business

The best packaging companies understand that custom packaging plays a key role in protecting and enhancing a brand’s image. So, to successfully run a product packaging business, you need to understand how to produce packaging that not only meets these essential needs, but also meets the following attributes.

Why does product packaging play such a crucial role in product functionality? Packaging protects the contents of a product. Product packaging must perform this basic function to be considered acceptable. When choosing product packaging types, customers prefer packaging that is not crushed during transportation. If a product has to travel long distances before reaching its target audience, choose a sturdy packaging material.

In the case of popcorn or hamburgers, for example, the buyer does not intend to take the food far. Thus, flexible packaging materials are sufficient. The bottle will probably break before it reaches the user if this packaging is used for bottles of perfume or jams that have to travel long distances.

Poor packaging will lead the user to judge the goods as poor quality. When it comes to packaging, durability refers to its ability to withstand pressure during transport. Unlike the cardboard packaging we discussed earlier, a sturdy cardboard container will better protect the perfume bottle. The bottle is protected during transport by a sturdy box cover that can withstand pressure while protecting it. The packaging of a product plays an important role in brand appeal, which is why even fake products can be misleading if properly designed.

Find a niche that suits you

Starting a small business requires choosing a niche in which to specialize.

You can better target your message to your target audience by reaching out to niche businesses online.

Many small producers work from their homes or shops. To market and sell their products, these manufacturers need well-designed packaging. There may be a food company looking for a reliable takeout box supplier with a great design that you’ll love working with.

To attract customers, you need to hone your marketing message to a specific market niche.

Packing niches for small products

Here are some of the small product packaging industry niches.

  • Different types of food and drink can be packed in this container, including milk, juice, food, fresh food and ready meals.
  • Fashion, clothing and footwear: This category includes clothing, jewelry and footwear. An example would be a jewelry box, dress box, shoe box, and other items of a similar nature.
  • The Book Cover Specialization focuses on books with additional packaging, especially hardcovers. Custom-designed Bible covers, for example, can take the form of boxes.
  • Among the products of this industry are body lotions, creams, essential oils, perfumes and other cosmetics.
  • All fresh produce packaging is supplied by this specialization, suitable for farmers markets and small retail farms that sell locally. They are used to pack fruits, vegetables and seeds.
  • The Gift Boxes specialty is primarily about creating boxes for wrapping presents, which could be one of the previous specializations.

Select a type of packaging

Depending on the product and the need for adequate protection, different packaging options are required. The type of packaging for a food box is not the same as the type of packaging for a perfume bottle, for example. In terms of protection, the two products do not require the same level of care.

You may not need a stiff backing or thick material for a food box. A food box is usually soft because it is easy to use and easy to throw away. On the other hand, the breakable perfume bottle requires a hard and sturdy lid to prevent fractures, as well as high quality tamper evident tape.

Design a package for your product

Using software such as Adobe Photoshop, you can create the product packaging at this point. You can outsource the design work if you don’t have access to the above software when you want to start a packaging business.

Conclusion

You can grow your packaging business in no time. Any large food company can even order from you regularly on a large scale. Research the market, as your research will determine the majority of your future profits. This is an overview of how to start a packaging business.

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9 crazy facts about product packaging https://assises-image2013.com/9-crazy-facts-about-product-packaging/ Sun, 25 Sep 2022 15:40:00 +0000 https://assises-image2013.com/9-crazy-facts-about-product-packaging/ Almost no product comes unpackaged, so there’s no way to overlook it. Sometimes the packaging speaks loudly and does a lot of the marketing for you. However, many companies still don’t push hard enough, which sometimes hinders their marketing game. If you’re concerned about your product packaging, we’ve listed some surprising facts about product packaging […]]]>

Almost no product comes unpackaged, so there’s no way to overlook it. Sometimes the packaging speaks loudly and does a lot of the marketing for you. However, many companies still don’t push hard enough, which sometimes hinders their marketing game.

If you’re concerned about your product packaging, we’ve listed some surprising facts about product packaging that make them stand out, which will also help you make yours unique.

Bubble wrap was invented by mistake

It is said that Alfred Fielding, engineer, and Marc Chavannes accidentally invented bubble wrap while trying to create 3D wallpaper. The bubbles were designed to add texture to the walls. However, it is used for something totally different now. The bubbles created for the texture provide excellent travel support.

Coca-Cola is the first product sold in a package

Coca-cola has one of the most iconic packaging to date. His signature bright red color makes him stand out in a crowd. Although the branding and theme changed over the years, it wasn’t always the same.

When it started to be sold, they sold it in pharmacies. Then John Pemberton decided to package his drink differently. He packed it in a glass bottle, sealed it with a metal cap and added a paper label. Since then, it has evolved a lot until this date.

Later, many other brands followed the trend and started adding personalized touches to their product packaging. It’s not hard to do but it has a big impact. For example, if you’re using simple boxes or packaging and don’t want to overdo it, you can get creative with your ribbon and add a custom ribbon. Using Custom Ribbon is very trendy now. As it is one of the best ways to add identity to your product, more and more brands are leaning into it.

The first product to have a plastic container was milk

Milk was the first product to arrive in a plastic container. Dairy companies began adopting waxed paper containers for bottling their milk in the early 1940s. However, the sixties saw a massive increase in the use of plastic containers for product packaging. This was made possible thanks to the development of polyethylene, a strong but light material. Many products today, including food, beverages, cosmetics and cleaning products, are packaged in plastic containers.

The Coffee Smell We All Love Could Be Wrong

According to studies, coffee has one of the most seductive scents in the world. Companies are aware that part of what makes their product so enticing is its aroma. But the problem is that when packaged in glass bottles or even plastic bags, the aroma may not be as intense as they would like. But for a product like this, they want to captivate the customer as soon as they open the lid.

As a result, companies tend to use a particular type of synthetic fragrance. It is sprayed under lead just before sealing the jars. As a result, we are captivated as soon as the pot is opened. It is very interesting to see how companies no longer rely solely on our visions; rather, they try to please us with more meaning.

The inspiration behind the barcode is a cereal box

The inventor of the bar code, Norman Woodland, was trying to develop an automated system for reading information. He had the brilliant idea of ​​using a sequence of machine-readable tapes of varying widths. He couldn’t finish his creation until he observed a store employee scanning a cereal box.

He then thought that products could be scanned with barcodes in supermarkets. Today, barcodes are used in stores like supermarkets and bookstores, airports, and many other places where computers need to scan automatic data.

The first cardboard box was created in England

England produced the first cardboard box in history. It was used to ship goods and was created from paper that had been glued together. Prior to this, many companies shipped their goods in drums and barrels. However, cardboard boxes quickly gained popularity because they were lighter and less expensive to manufacture.

Cardboard boxes are still often used to ship goods today. They can be manufactured to meet product requirements and are available in various sizes and shapes. Cardboard boxes are also good for the environment as they can be recycled.

The right packaging can reduce environmental waste

It is estimated that packaging contributes around one third of all solid waste generated worldwide. For this reason, companies must use recyclable and environmentally friendly packaging materials.

Plastic bottles can be recycled to create new plastic bottles; for example, cartons can be made into new ones. Companies can thus contribute to reducing the annual production of waste. It is an excellent idea to favor the purchase of products packaged in recyclable and sustainable packaging materials. This will reduce packaging waste.

Zero waste packaging is not a scam

From the name, most people assume it is a scam. Many companies offer this concept. Shampoo bars can be a zero waste product, while shampoo bottles produce a lot of plastic waste.

Edible packaging

If you’re talking about unique packaging ideas, cosmetics company Lush deserves a mention. While most companies use bubble wrap as protective packaging, Lush uses edible packing peanuts. Although not its main purpose, it does the job and is harmless to consume. It makes you more interested in the company and shows that it is biodegradable and good for the environment.

Conclusion

These are some of the interesting facts about the product packaging industry. You can implement them while designing your product packaging and make it as eye-catching as the brands mentioned above.

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Upgrading CBD product packaging and branding with AI to ensure consumer attention, retention and conversion https://assises-image2013.com/upgrading-cbd-product-packaging-and-branding-with-ai-to-ensure-consumer-attention-retention-and-conversion/ Wed, 21 Sep 2022 12:00:00 +0000 https://assises-image2013.com/upgrading-cbd-product-packaging-and-branding-with-ai-to-ensure-consumer-attention-retention-and-conversion/ Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products on the same depth and variety of channels as companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products. As a result, CBD companies are typically forced to rely […]]]>

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products on the same depth and variety of channels as companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products. As a result, CBD companies are typically forced to rely on their direct-to-consumer, in-store displays, and product and packaging design. while brands outside of the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail networks to drive brand awareness and sales.

Adding to this difficulty, the CBD industry is saturated with new entrants, retail outlets, and unique products all vying for the attention of the same consumer base. one that is already inundated with brand and product images. Today, the average consumer is exposed to millions of stimulation and hundredsotherwise thousandsdaily visuals.

Personalization in CBD Imaging is Attracting Consumers

This increased exposure to personalized images and environments delivered through streaming services and social media algorithms has accustomed consumers to experiences tailored to their unique preferences and behavior, and they now expect increased levels of personalization. People need to see themselves in the products they buy; In fact, 70% of consumers say they are more likely to purchase a product from a personally relevant page or experience, while 30% of shoppers say they won’t buy a product if it’s missing visuals or low quality. And in an age where product imagery is the most important factor in a purchasing decision, developing engaging and engaging visual content has never been more critical.

With the rigid constraints of CBD marketing and advertising, coupled with a coveted target audience, many brands have turned to new technologies such as computer vision and AI-powered image analysis software. . These tools help brands better understand their consumers’ visual wants and needs and ensure that all of their visual content is optimized to resonate both in-store and across the digital shelf.

Putting AI at the Center of CBD Visual Marketing

Recent advances in machine learning and AI are enabling brands to better understand the visual preferences of consumer audiences. Using an AI-powered approach enables brands to understand how their ideal consumer audience perceives visual content and, more importantly, it empowers advertising, e-commerce, marketing and information teams the ability to identify and understand the visuals that motivate consumers to view and purchase products. .

These advances in artificial intelligence and computer vision technologies can be leveraged to understand the visual preferences of unique consumer audiences by analyzing the massive scale of online shoppers‘ daily interactions with digital imagery. The images that a given audience interacts with and is exposed to are very different depending on where they shop, the brands that influence them, and the content they choose to consume.

By gathering and analyzing this information, AI technology is now able to discover patterns of brand and product images that are particularly appealing and appealing to different consumer audiences. Thousands unique visual elements impact what makes a given image appealing to an audience things like composition, layout, color schemes, landscape, model usage, shadows, object placement, rotation, lighting, and hundreds After.

This data and unsupervised learning can be used to model an audience’s visual preferences and generate predictions about the likelihood that an image will capture attention and elicit a positive response from a given audience. With this new capability, marketing, creative, e-commerce and insights teams are now able to measure the effectiveness of their own visual content, test massive amounts of new content and even analyze competing offers to understand which brand is best positioned to win with distinct consumers. audience all in real time. The result is accelerated testing and research workflows, increased digital and physical traffic, increased conversions and sales, streamlined creative decisions, and new competitive intelligence.

Leveraging AI-based development of in-store CBD displays

When it comes to standing out on the physical shelf, brands are leveraging these new AI-powered image analysis capabilities to better understand how to design the most popular products, packaging and in-store displays. effective and most attractive. Elements such as color, use of artwork, on-pack imagery, text size and placement, and composition and layout can be optimized for target audiences by running tests on different concepts and variations and selecting the option that should resonate the most with the target audience.

By using AI to optimize designs and in-store appearance, CBD brands can dramatically improve shelf search time and in-store sales, while dramatically reducing their search and concept testing times and generating a valuable new source of competitive visual intelligence.

Jehan Hamedi, Founder and CEO of VIZIT, is a computational social scientist whose work includes significant advancements in AI, computer vision, consumer insights, and e-commerce. Prior to launching VIZIT, Hamedi worked at Crimson Hexagon with major global brands such as Google, Twitter, Walgreens, Toyota and Paramount Pictures. Hamedi founded VIZIT, which is powered by patented visual AI and a proprietary database of over 1 trillion visual cues that influence consumer behavior, to help businesses measure, understand and optimize their visual brands to drive more sales, engagement and connections with their target audiences.

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Quebec Passes French Language Law Affecting Trademark Use and Product Packaging Requirements https://assises-image2013.com/quebec-passes-french-language-law-affecting-trademark-use-and-product-packaging-requirements/ Thu, 01 Sep 2022 17:37:30 +0000 https://assises-image2013.com/quebec-passes-french-language-law-affecting-trademark-use-and-product-packaging-requirements/ On June 1, 2022, the National Assembly of Quebec assented to a law that will require non-French language trademarks that are not registered in Canada to be translated into French when used in the province of Quebec. Even for marks in languages ​​other than French that are registered in Canada, any descriptive or generic term […]]]>

On June 1, 2022, the National Assembly of Quebec assented to a law that will require non-French language trademarks that are not registered in Canada to be translated into French when used in the province of Quebec. Even for marks in languages ​​other than French that are registered in Canada, any descriptive or generic term of these marks must be translated into French on the products. Additionally, the new law will impact English language signage and advertisements. These Bill 96 requirements will come into effect on June 1, 2025.

The law, Bill 96, amends the “Charter of the French Language”, a Quebec provincial law establishing French as the official language of government in Quebec and enacting fundamental rights of the French language in Quebec. Among the fundamental language rights under the Charter is the right of consumers to be informed and served in French. Accordingly, various language requirements apply to trademarks and product labels and packaging, requiring that French be displayed at least as prominently as the other languages ​​appearing on these documents, and clearly predominant on signage and advertising. commercial. Bill 96 institutes stricter French language mandates, subject to specified exceptions.

Although legal challenges to Bill 96 are expected, the eventual implementation of Bill 96 would impose additional requirements regarding trademarks, product packaging, and store signage. Currently, an English trademark can be displayed without a French translation, provided that no registered French version of the mark exists. Bill 96, however, requires English common law marks to be translated into French. In other words, to benefit from a French language exemption, an English mark must be registered in Canada. Additionally, if a registered English mark contains generic or descriptive terms, a French translation of those terms must appear on the product or on something permanently attached to it.

Bill 96 also establishes more onerous French language requirements for public signage and advertising. Although the current Charter allows English marks to appear on advertising and commercial signs visible from outside the premises if (1) a French registration does not exist and (2) a “sufficient presence” of French text appears on the rest of the advertising or signage, Bill 96 reinforces the standard by requiring that French appear “markedly predominant” on such advertisements, posters and commercial signs alongside the English mark. “Very important” is defined as the French text having a “significantly greater visual impact” than the non-French text, which is the case if (1) the French text covers a space at least twice as large as the non-French text. French, (2) the font of the French text is at least twice as large as the font of the non-French text; and (3) the remainder of the poster or sign does not diminish the visual impact of the French text. In addition, for an English mark to appear on all advertising and signage (whether externally visible or not), that mark must now be registered first, whereas common law marks or trademarks subject to pending could previously qualify for an exemption from the French language requirement.

Violations of Bill 96 requirements could result in fines ranging from $3,000 to $30,000 per day for businesses and $700 to $7,000 per day for individuals, with those fines doubling or tripling for subsequent violations. or continue. The requirements of Bill 96 could significantly increase business costs, particularly the cost of translating product packaging, advertisements and signs intended for the Quebec market. In light of the passage of Bill 96, companies doing business in Quebec should consider filing Canadian trademark applications. The trademark requirements of Bill 96 come into effect in three years (June 1, 2025), which is the approximate length of the review period for trademark applications in Canada.

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Product Packaging Testing Market Share, Growth, Statistics, By Application, Production, Revenue and Forecast to 2028 https://assises-image2013.com/product-packaging-testing-market-share-growth-statistics-by-application-production-revenue-and-forecast-to-2028/ Wed, 31 Aug 2022 12:00:11 +0000 https://assises-image2013.com/product-packaging-testing-market-share-growth-statistics-by-application-production-revenue-and-forecast-to-2028/ The research analysis on Product Packaging Testing market intends to aid stakeholders gain a broader perspective and amplify profits in the forthcoming years, which is also backed up through a systematic evaluation of historical and current performance statistics. Moreover, the predictions mentioned in the document are delivered through proven primary and secondary […]]]>




The research analysis on Product Packaging Testing market intends to aid stakeholders gain a broader perspective and amplify profits in the forthcoming years, which is also backed up through a systematic evaluation of historical and current performance statistics. Moreover, the predictions mentioned in the document are delivered through proven primary and secondary research methodologies.

The research document highlights growth drivers and opportunities that will aid in broadening the horizon of the market during the analysis timeframe. It also gives commendable insights into certain challenges that may arrest the growth trajectory of the industry, while also divulging precise solutions to circumvent the impact.

Proceeding further, the document provides a detailed overview of different segmentations that are prevalent within this marketplace by individually studying current trends and growth potential of each sub-market followed by a thorough investigation of the competitive framework.

Request Sample Copy of this Report @ https://www.newsorigins.com/request-sample/55496

Market segmentation and coverage

Product range:

  • Vibration tests
  • Tilt test
  • Compression and other tests
  • Past evidence as well as forecast in terms of growth rate, revenue and market share of each product segment is provided in the report.

Application spectrum:

  • Consumer goods
  • Pharmaceutical industry
  • construction industry
  • Agricultural
  • Others
  • By company
  • T??VS??D
  • Intertek
  • TEKTRONIX
  • Arena Products
  • Advanced Packaging Technology Laboratories
  • Inc.
  • BillerudKorsn??s
  • Eurofins
  • Mesa Laboratories
  • Micom Laboratories Inc.
  • North American Container Company
  • Smither
  • By Region and North America
  • Significant data and forecast regarding growth rate, product demand, and market share of each type of application are included in the document.

Regional bifurcation: North America, Europe, Asia-Pacific, South America, Middle East and Africa.

  • Details regarding the total sales and revenue generated by each regional market, along with the growth rate projections are specified in the document.

Competitive Landscape Summary

  • T??VS??D Intertek TEKTRONIX Arena Products Advanced Packaging Technology Labs and Inc. BillerudKorsn??s Eurofins Mesa Labs Micom Inc. Laboratories North American Container Corp Smithers By Region North America United States Canada Europe Germany France United Kingdom Italy Russia Nordic countries Rest of Europe Asia-Pacific China Japan South Korea Southeast Asia India Australia Rest of Asia Latin America Mexico Brazil Rest of Latin America Middle East and Africa Turkey Saudi Arabia United Arab Emirates Rest of the MEA

are the key players shaping the competitive dynamics of the Product Packaging Testing market. These companies are evaluated based on their product mix, scope of compensation, sales achieved, pricing structure and strategic plans. In doing so, the report unearths specific pathways for vendors to undertake successive mergers and acquisitions, regional expansion, research and development activities, and new product launches.

Industry Value Chain Analysis Overview

The industry value chain assessment, which primarily focuses on distributors, customers, and sales channels, is specifically designed to help companies reduce operational expenses at different stages of product evolution. /services while delivering maximum value to end users.

The report provides information about the following pointers:

Market penetration: Comprehensive information on the product portfolios of major market players.

Product Development/Innovation: Detailed information on upcoming technologies, R&D activities and product launches in the market.

Competitive evaluation: In-depth evaluation of market strategies, geographic and business segments of major market players.

Market development: Comprehensive information on emerging markets. This report analyzes the market for various segments across geographies.

Market Diversification: Comprehensive information on new products, untapped geographies, recent developments and market investments.

Customization request for this report @ https://www.newsorigins.com/request-for-customization/55496

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Importance of fonts in product packaging https://assises-image2013.com/importance-of-fonts-in-product-packaging/ Tue, 30 Aug 2022 10:29:44 +0000 https://assises-image2013.com/importance-of-fonts-in-product-packaging/ Typography is one of the essential components of a product packaging label, along with color and image. Typography helps both grab the consumer’s attention and communicate brand message and product details. To market products effectively, your font needs to set the right tone. Learn more about the importance of fonts in packaging labels in this […]]]>

Typography is one of the essential components of a product packaging label, along with color and image. Typography helps both grab the consumer’s attention and communicate brand message and product details. To market products effectively, your font needs to set the right tone. Learn more about the importance of fonts in packaging labels in this article.

Photo by Marcell Viragh on Unsplash

5 Reasons Why Typography Matters in Product Packaging

  1. It helps you attract and maintain audience interest – Typography can help you successfully convey a feeling or mood. You must ensure that your target audience must be interested and understand the message you are trying to convey. So, setting the proper time vector to start your project will help you set the right pipe for your project.
  2. It’s easy to read – The secret to any presentation is to use simple, easy-to-read fonts. Your presentation will be completely ignored if the fonts are too small or too close together. Having an interesting and challenging project is exciting, but the audience needs to be able to quickly understand what you are trying to convey in your presentation.
  3. It helps you establish a hierarchy of information – The audience will be able to quickly identify the most crucial details of your presentation by comparing the font styles and sizes you use. This will make your audience more attentive to your presentation and will be able to follow along more easily.
  4. It helps you synchronize your content in order – Throughout a presentation, typography is used to create unity. Your presentation will be more unified and simple if you use the same typeface repeatedly. Proportionate and aligned content will help you sync your content in a unified way.
  5. It helps you build recognition with your customers – The one thing people will consistently associate with your business is typography. A powerful font will help your users recognize your brand anywhere and anytime. This can act more powerful than well-made visuals.

Things to consider when designing fonts for your product.

1. Fewer font choices, gives a lot of appeal.

“Less is more”, this quote has a widely held design belief. Font selection is one of the important considerations when creating a product packaging label. Although you are allowed to have more than one, and most product labels often include more than one, you should never exceed three. The maximum you should use on your label is two or three separate typefaces. You need one for the product description, one for all relevant documents, and maybe a third for any additional text.

2. Fonts reflect the personality of your product

The choice of descriptive font has a significant impact on the design of the packaging label. Each font variation has a style meant to evoke a specific emotion. For this reason, some elements are superior to others. Like you don’t want a font that conveys a humorous, energetic, or loud tone if the product is intended to be advertised as a premium product. Therefore, the font used to mark the product is essential to convey its character and individuality.

3. Your context must be readable.

One of the most important factors to consider when selecting your font is readability. It is essential for branding, marketing and customer protection. Quality packaging for any product should include easy-to-read information. Change the font you have chosen if it is not clear enough. As your message will be completely ineffective and can lead to an increase in the likelihood of your product failing.

4. Contrast works great

Contrast can benefit you by contrasting your client’s view. As it makes every product information easy to find and read. Good contrasting packaging can be achieved by using the same typography but selecting bold, italic, upper or lower case letters. For headings and subheadings, consider combining a thick-edged font with a thin font. Your contrasts will stand out if these labels are also printed with a high-quality product label printer. While photos on a product label help communicate your message and when combined with clear written words, they will help build consumer loyalty.

Tips to remember when designing your fonts.

The most important tips to remember when designing your font are:

  • Maintain Contrast – Contrast is a term used to characterize a wide range of media, including music, food, paintings, and even typography. If you were to set everything to grayscale, the balance between black and white on your page would be what defines the term contrast. By changing factors such as kerning, line spacing, font size, font weight, and margins, you can influence the contrast of your text.
  • Visual hierarchy is essential – The term “hierarchy” is used frequently in the fields of design and typography. It is defined as how you emphasize the importance of certain lines of type over others is known as typographic hierarchy. By using the visual hierarchy to control the viewer’s eye movement, you can accomplish the same thing and control the sequence in which the viewer receives information from your design.
  • Don’t Miss Using Grids – A grid has great significance in design. This helps you ensure that everything on your canvas or page is positioned in proportion to another object on the page, it helps add more logic and aesthetic harmony to the work.
  • Limit your font combinations – Combining different fonts is key to keeping your designs contemporary, more readable, and engaging to the reader. It also helps create contrast and visual hierarchy. But you should make sure that you avoid using more than three font families in one composition. As too many fonts can risk maintaining a sense of visual order and often disrupt your readability too.
  • Avoid Distorting Your Fonts – An important unwritten guideline among typographers is to never alter a font. It should never be stretched out of proportion to fit as well where it is not needed. Thus, avoid unnecessarily distorting your fonts.

Concluding Paragraph: Effective artwork management can act as a powerful font-finding tool for your product design and packaging. If you can’t wait to hire him in your company, don’t hesitate to contact us!

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