Celsius Holdings, Inc. Wins Best Packaging and Product Innovation Award


BOCA RATON, Florida, April 26, 2018 / PRNewswire / – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the world’s leading fitness drink, CELSIUS®, today announced that its CELSIUS HEAT â„¢ brand has won a global packaging award of its products. This award, the second since CELSIUS HEAT â„¢ debuted in 2017, clearly shows that Celsius Holdings, Inc. is an agile organization capable of bringing highly sought-after and trending products to market with exceptional results.

CELSIUS HEATÔ, the company’s second product line in the portfolio, a proven gasified thermogenic product providing high performance energy, won the award for best packaging / label design at the 2018 InnoBev Global Soft Drinks Awards, held at the 14e World Congress of Non-Alcoholic Beverages, in Prague to April 18e, 2018. CELSIUS HEAT â„¢ comes in 16 oz cans and contains 2000 mg of L-citrulline and 300 mg of caffeine, as well as the proprietary CELSIUS® blend. The exceptional packaging and label design includes elements that position the brand as highly credible. The front of the box features a square box with key ingredients, designed to appear on a medical label, supplement, or vitamin information sign. This visual facade effect lends credibility and sets the stage for the clinically proven claims of structure and function and the clear differentiator among other brands in the fitness and energy drink categories. Award-winning brand CELSIUS HEAT â„¢ also uses universal iconography on the package label and further defines its product positioning as a fitness drink.

The awards are organized by Zenith, which for over 20 years has been recognized as an expert in business and technical consulting, market intelligence and conference services. There were over 100 entries from all over the world, including the United States, Europe, Australia and the Middle East, and the awards covered 15 categories focused on innovation, creativity, marketing, environmental practices and community initiative.

“We have a tremendous opportunity to be successful at Celsius Holdings, both due to our ability to innovate rapidly around trends and our growing global reach, as we continue to grow our partnerships and retail base in Europe, Asia, and the national United States, “said John fieldly, CEO of Celsius Holdings. “This latest award is a nod to our quality of in-house innovation, and we plan to build on this momentum as we move forward.”

Celsius’ victory in this category is even more impressive considering that the product went from ideation to the shelf in less than ten months. Newly created SVP sales, Jon McKillop, surfaced the idea with the marketing team after noticing a void in the market for a proven 16 oz carbonated. Global Director of Art and Design, Pete Amato, said: “I am honored that we have received this award. Our in-house innovation team is thrilled to have created such an attractive package that is recognized for a design that communicates everything we wanted to show and say to our consumers. CELSIUS HEAT â„¢ was also recognized as the 2017 energy innovation of the beverage industry in the December issue of this publication.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company with an exclusive and clinically proven formula for its CELSIUS® brand. Celsius Holdings, Inc.’s mission is to become the global leader in a portfolio of brands comprised of clinically proven, proprietary innovations that deliver significant health benefits. The CELSIUS® Original line comes in eight delicious sparkling and non-carbonated flavors in stylish 12 oz cans and is also available in single serve powder sachets. The CELSIUS® Natural range is available in six refreshing flavors and the range is naturally caffeinated and naturally sweet.

New to the line, trainer grade CELSIUS HEAT ™ offers an additional 100 mg of caffeine over CELSIUS®, for a total of 300 mg per can, and also contains 2000 mg of L-citrulline, a vasodilator. CELSIUS HEAT ™ is sold in 16 oz cans and is available in seven carbonated flavors. CELSIUS HEAT ™ is a pre-workout thermogenic drink and targets professional trainers, competitive athletes, military personnel and first responders. CELSIUS HEAT ™ was developed for those looking for a trainer-grade version of CELSIUS® over the Original line, which is sold in a smaller box packaging and appeals to the masses as an active lifestyle brand.

CELSIUS® contains no sugar, no preservatives, no aspartame, no high fructose corn syrup and is non-GMO, no artificial flavors or colors. The CELSIUS® product line is certified kosher and vegan. CELSIUS® is also soy and gluten free and contains very little sodium. CELSIUS® is sold nationwide in fitness clubs, 7-Eleven, Sprouts, The Fresh Market and major regional retailers such as HEB, Publix, Winn-Dixie, Harris rocking, Shaw’s, Food Lion, CVS and many more.

The functional claims of CELSIUS® are supported by six published academic studies. The first study was carried out in 2005 and other studies of the University of Oklahoma were carried out over the next five years. The studies have been published in peer-reviewed journals and validate the unique benefits of CELSIUS®. For more information, please visit www.celsiusholdingsinc.com.

Investor Relations:
Cameron Donahue
(651) 653-1854
[email protected]

Megan Bell
Rosica Communications
(201) 843-5600
[email protected]

SOURCE Celsius Holdings, Inc.

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