Food delivery services prepare to transform into almost any service

On-demand food delivery services, such as Delivereasy, have exploded since Covid-19.  (File photo)

JOHN BISSET/Stuff

On-demand food delivery services, such as Delivereasy, have exploded since Covid-19. (File photo)

Ordering a sausage roll, a bottle of blue V energy drink and a three-pack of antacid tablets are among New Zealanders’ food delivery habits.

But Delivereasy director Nick Foster predicts that soon anything and everything could be delivered to your doorstep by chauffeurs, as demand for on-demand delivery increases.

During the pandemic, the on-demand food delivery industry exploded as it became an essential service for those in isolation with Covid-19.

“The on-demand delivery market in New Zealand has grown significantly over the past few years and during this time we have seen a few new international companies enter the sector, increasing competition and market share.

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“Restaurant and hospitality registrations tripled from March 2020 to 2022, and we’re now running a delivery every six seconds,” he said.

The most popular dishes ordered were burgers, followed by a butter chicken curry and dumplings, he said.

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Foster said trends in customer behavior here and abroad showed it was clear consumers wanted almost everything delivered on demand, not just food.

More food companies and other categories would add on-demand delivery to their services, he said.

MenuLog chief executive Morten Belling said the company started delivering food to New Zealand nine years ago and consumer behavior changed after the lockdowns, with people opting to buy without touching.

Delivereasy director Nick Foster said soon everything will be able to be delivered to your door by chauffeurs as demand for the service increases.  (File photo)

Simon O’Connor / Stuff

Delivereasy director Nick Foster said soon everything will be able to be delivered to your door by chauffeurs as demand for the service increases. (File photo)

For example, the number of orders on Menulog from convenience stores such as Night ‘n Day has increased nearly 420% since April of last year.

The availability of convenience stores, which gave consumers access to everything from light meals to basics like bread and milk, was a big factor in the growth in demand, Billing said.

It also led to some pretty weird command choices.

The management of MenuLog has been delivering food to New Zealand for nine years.  (File photo)

PROVIDED

The management of MenuLog has been delivering food to New Zealand for nine years. (File photo)

One person ordered a sausage roll, a bottle of Blue V and a three-pack of Qucikeze, while another customer ordered just a pack of Quickeze one evening at 11:37 p.m.

“We are also seeing an increase in demand outside of the traditional dinner time period, with more customers ordering breakfast, lunch and between meals. It’s no longer about being a dinner brand, but an on-demand brand.

“We are seeing healthy competition in New Zealand, which is always great for consumer choice. He is also playing a key role in helping the restaurant and hospitality industry rebuild post Covid and continue to grow in the future.

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