Holland & Barrett to reduce plastic in vitamin product packaging
British health and wellness retailer Holland and Barrett has shared plans to reduce the use of plastic content in the packaging of its own line of vitamins.
The retailer’s vitamin bottles will now contain 20% less plastic as part of its sustainability efforts.
The new, smaller bottles will only use plastic with at least 80% recycled material.
Holland & Barrett will also remove the plastic wrap from its caps and reduce the color levels in the bottles to make them more reusable when recycled.
Sustainable packaging is initially implemented on Holland & Barrett’s immunity and vitamin D ranges. It will be available for purchase in stores starting this month.
This move is expected to reduce plastic from the company’s operations by 200 tonnes per year.
Geraldine Waterton, Holland & Barrett Brand Manager, said: “We know sustainability is very important to our customers, and we are continually looking for ways to reduce our impact on the environment.
“Our line of own-brand vitamins is one of the largest on the market and consists of more than 714 products.
“We are introducing our new packaging over the next 12 months and in doing so, we will save over 200 tonnes of plastic, while ensuring that our bottles are easily recycled at home. ”
Holland & Barrett has banned plastic bags from its stores since 2012, as well as the use of microplastics in products and the end of its sales of single-use face masks.
The retailer provides vitamins, supplements, specialty foods, sports nutrition and ethical beauty products.
It currently operates more than 1,600 stores in 16 countries around the world, as well as an e-commerce business. Of its stores, more than 800 are located in the UK and Ireland.