How Food Packaging Can Help Drive Offsite Sales
The pandemic has resulted in unprecedented demand for offsite catering; restaurants have worked hard to provide the same quality of food for delivery or takeout that consumers have enjoyed when dining out, and for those restaurants that have gone the extra mile, it has paid off. Ensuring food arrives hot and crispy (when needed) rather than lukewarm and soggy helps build consumer confidence and satisfaction with their orders, which can lead to repeat orders, which has never been more important than in the past two years, as many restaurants have struggled to simply survive.
Now, as dining restrictions have been lifted and many consumers have returned to their pre-pandemic routines, operators are getting some breathing space, but that doesn’t mean the offsite strategy should be abandoned. . In fact, paying attention to details, such as food packaging, can continue to drive door-to-door sales.
According to the recent Technomic study Report on consumer trends in delivery and take-out, 66% of consumers said they plan to continue using curbside pickup after restaurant service resumes, and 67% plan to continue using contactless delivery options. While some technological innovations such as online ordering and newsstand ordering have helped boost sales for some brands, another feature that can help boost off-site sales is quality food packaging.
Consumers’ desire for quality
Although the packaging alone is probably not a consumer’s first priority when choosing where to order, the packaging plays a vital role in their satisfaction. Packaging that prioritizes safety and quality, followed by durability, can help increase customer satisfaction with their orders. According to Technomic Delivery and take away report, 65% of consumers say it is important for the packaging to maintain food/drink temperature, 47% say it is important for the packaging to be sealed with a tamper evident seal and 39% say that a environmentally friendly is important. For operators who want to ensure that the food they sell arrives in good condition for maximum enjoyment, choosing the right packaging should be a priority.
What to Look for in Quality, Reliable Take-Out Packaging
Durable packaging that not only keeps foods separate but is also able to hold while carrying sauces, fat/oil and other ingredients is important. Kari-Out, a leading manufacturer and marketer of food packaging and ingredients, offers food packaging with superior durability and grease resistance, meaning operators won’t have to worrying about fried foods soaking through the packaging. Paper bags, chicken boxes, hinged boxes/shells, paper soup cups and other paper products are an eco-friendly option that meets the needs of a varied menu, while reusable plastic options, including round and rectangular microwave-safe containers make it easy to store leftovers. Kari-Out’s Eco Box and Eco Earth brand paper products are made in the USA and are 100% recyclable, and some products can even be custom printed with a unique brand. Additionally, new technologies have equipped Kari-Out to deliver reliable service despite industry-wide supply chain disruptions, meaning operators can rely on their orders to be on time and accurate. , even when other providers may have difficulty doing the same. The company has invested in machinery to make more and better paper food packaging for take-out and delivery, resulting in shorter lead times and faster production of larger quantities of packaging.
To learn more about Kari-Out food packaging for restaurants and to find the perfect solution for any restaurant’s needs, visit www.kariout.com.
This post is sponsored by Kari-Out