How to Use QR Codes Successfully on Your Product Packaging


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QR codes give everything a digital dimension with just one scan. You can turn a simple flyer, brochure, magazine, billboard or any other lively and more informative product through the use of QR codes!

Why are QR codes on product packaging important?

A QR code is your next game changer! Attaching a QR code to the packaging of your product is a powerful marketing tool, as the advent of this smart technology is designed to be accessible using only your smartphone’s camera in photo mode.

For example, you can generate a QR code online and link it to sources that will give more detailed details about what your product has to offer – that goes beyond the normal product packaging and labels.

Using only the smartphone means everyone has access to any content you want to share on your product! Your consumers don’t have to go through their laptops or tablets and search for them themselves. In addition, scanning a QR code is fast, making it easier for you to share and convey relevant information about your products directly to your customers.

Whether your goal is to promote your brand, product, receive customer feedback, share information, or promote your business’s social media pages, you can do it all with a QR code. Incorporating this brilliant technology undoubtedly adds extra value to your regular packaging!

QR codes and various types of packaging

Depending on the industry, QR codes are useful in all types of packaging. It offers a wide range of branding opportunities and doesn’t set any limits on where you want to use them.

How to use QR codes in different types of packaging

Primary packaging

Primary packaging is the material that principally wraps around the product. Products or goods may be presented in cardboard, metal containers, cardboard, paper, glass or plastic. Usually we see the contents and labels around it like its ingredient list, warning symbols or expiration date, for example in cans, bar soaps, cosmetics, tubes of toothpaste, etc. In addition, they must be recognizable and visually appealing to buyers. .

So how can you use QR codes in these types of packaging and make them even more appealing? For example, you can attach a video QR code to showcase the origin of your product, how it is made, or the ingredients you use. Video ads create a certain impact and commitment to your customers that you cannot provide with the labels usually printed. After all, we like to see with our own eyes than to read.

A video QR code can be very unique and personalized for your buyers. It might even change their buying behavior even if they had just encountered your product for the first time! This can encourage your buyers to switch from their old products to the new ones you are offering!

Moreover, you can also use a social media QR code and encourage them to follow you on your social media platforms and increase the number of your followers.

Secondary packaging

This type of packaging refers to the container that indirectly contains a unit of a product. It may be a packet of medicine tablets in a box or a packet of cans on the cardboard box.

Just like the primary packaging, the labels on the secondary packaging can also include information such as an expiration date or a list of ingredients of a product.

There are tons of opportunities and smart ways to use QR codes on your secondary packaging solutions. You can generate a QR code for your website or online store using a QR code URL and increase your traffic, or you can redirect your customers to an online promotion using a QR code of coupon and lead them to a discount for your product. Don’t forget to add a call to action like “Scan Now for Discount!” “

Tertiary packaging

Tertiary packaging is the grouping of your products, goods and articles for storage and transport. This includes corrugated cartons and boxes, wooden pallets, cardboard boxes which are mainly intended for shipping and transporting products. And if you think there is no room for marketing in this type of packaging, you are completely wrong.

You can completely transform your tertiary packaging to market your brand! For example, you can use a corporate QR code or V card QR code and attach it to your transport boxes to let your customers know what kind of business you are running. Who knows, you might find yourself contacted with a new customer or business partner!

5 tips for designing QR codes on your packaging

  1. Add color

To make your QR code vivid and attractive, it is essential to add colors and be creative. Experiment on your brand theme and create your visually appealing QR code for your customers to scan.

  1. Never forget to issue a call to action

A call to action guarantees 30% more scans of your QR code. Get your customers to take action on the scanner, so never forget to add an appropriate CTA of your personalized QR code.

  1. The correct size of your QR code is important

The size of your QR code is an important consideration. A QR code gives your products a digital dimension, so make sure people will see it right away. Your QR code must be at least 2 x 2 centimeters. It is always better to be safe than sorry; thus, printing your larger QR code for your packaging would be an advantage.

  1. Consider the right location

Give your QR code a central place in your product packaging so your customers will notice it instantly. It will improve your scan rates! Also, do not print your QR codes on uneven surfaces that will crumple the image of your code, making it impossible to scan.

  1. Inspect the material of your packaging

Since there are different packing materials, you can use. You should be wary of choosing a product packaging material that reflects too much light as this will compete with your QR code’s ability to scan. Whichever type you decide to print on, it is essential to use the best possible resolution. Make sure your QR code is printed in high quality, then better to download it in SVG format. In addition, do not forget to test your QR code before printing to avoid any errors or mishaps.

5 tips for using QR codes properly on your packaging

  1. Tell a story using a video QR code

Storytelling adds value to your customers’ overall experience and is a great way to tell your brand’s story by showing them your dedication. With a short video clip, you can show what your product is all about and allow your customers to understand it even better.

  1. Use dynamic QR codes or editable QR codes

This type of QR code will allow you to edit and modify the content of your QR code and will allow you to link it to a different URL even when it has been printed. It’s a great way to save time and money. Just head to your QR Code generator dashboard and change it.

  1. Track your business growth

Using dynamic QR codes, you can track which products or goods are selling and which are not through QR code scans. The statistics you will get will allow you to formulate a successful and intelligent marketing campaign technique using dynamic QR codes as this will serve as a metric. QR Code Tracking Improves Better Marketing!

  1. Create bulk QR codes for your products

Bulk QR codes are great to use if you have a lot of products. With just a spreadsheet of your inventory, you can generate a unique QR code for each of your items with just one click. Just make sure to use dynamic QR codes and easily change your QR codes if needed.

  1. Gifts and gifts

Encourage your customers to visit your online store and buy more of your products with discounts, freebies or by giving them freebies. With a QR code, you can add value to your products, which is a great way to build brand loyalty.

Final verdict:

Every business has a different best use of QR codes. It allows customers or prospects to easily access online content quickly with smartphones.

Overall, if you give your target audience something more valuable by making it easier for them, they will become much more likely to buy, interact or remember your product, brand or service in a positive light. . QR codes can help you make this easier by helping them take the first step. The rest is up to you.

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