Kaufland pilots groceries in returnable glass jars

German retailer Kaufland has launched food products in returnable glass jars as it steps up its efforts to reduce plastic use and conserve resources.

The retailer offers around 90 items, including muesli, rice, couscous, sugar, flour, porridge, gummy bears, nuts and dried fruit, at ten outlets in Germany as part of a pilot project.

Customers can drop off empty glasses at empty machines, returning the jars for reuse.

“Resource-saving design”

Robert Pudelko, Sustainable Sourcing Manager at Kaufland, said: “The responsible and resource-efficient design of our range is our top priority. We are therefore always testing new options for a sustainable and simple purchase.

“With these returnable pots, we offer another innovative and practical solution to avoid packaging materials such as plastic, in addition to packaging-free stations.”

The deposit jars used by Kaufland come from Eco Terra, a bulk grocery supplier.

Eco Terra aims to preserve biodiversity, respect traditional knowledge and ensure that each actor in the supply chain receives a fair share of the value created.

Unpacked stations

Kaufland is testing the use of packaging-free stations in eight outlets, also in collaboration with Eco Terra.

Recently, it added recyclable cups to its refill stations, to encourage customers to use the stations.

The initiative is part of the distribution chain’s parent company, the Schwarz Group’s REset Plastic strategy, which pursues the vision: less plastic – closed cycles.

© 2022 European supermarket magazine – your source for the latest packaging news. Article by Dayeeta Das. Click on subscribe register for ESM: European Supermarket Magazine.

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