Mariani Packing chooses Loftware Smartflow to manage product packaging and drive continuous improvement

Digital artwork management solution improves collaboration and speeds time to market for a premium dried fruit business

PORTSMOUTH, NH, August 24, 2021 / PRNewswire / – Mariani Packing Company, Inc. (Mariani), the world’s largest family-owned producer of premium dried fruits, today announced that it has selected Loftware, Inc. to automate their packaging artwork management processes using Loftware Smartflow Solution. Through this new partnership, Mariani hopes to improve its existing processes, strengthen collaboration with the stakeholders involved and reduce the time to market for marketing their products to end consumers and their large private label customers.

Loftware Logo (PRNewsfoto / Loftware, Inc.)

packaging illustrations management

Prior to committing to Loftware, Mariani handled the artwork management and workflow approval processes through tedious manual efforts, such as email attachments and work folders. The Smartflow solution will provide Mariani with an efficient and streamlined, cloud-based workflow solution to manage their entire packaging design and approval process for the more than 200 dried fruit product SKUs they produce and deliver to more than 40,000 locations in the United States and more than 65 countries. worldwide.

“We were refreshing the brand and at the same time, we knew it made sense to find an online platform that could meet all of the artwork management needs of our growing business. “, said Kristine Bonovitch, Mariani Packing Senior Business Manager. “Smartflow can be fully customized for all of our business requirements, while providing a workflow solution that can help in other areas of our business, supporting our Continuous Improvement Process (CIP) initiative at scale. of the company. Smartflow offers endless possibilities, ”she added.

A configurable and automated artwork management platform, Loftware’s Smartflow is a “Software as a Service” (SaaS) solution that eliminates manual processes and all paper files by making all content accessible in the cloud. It streamlines the packaging process from concept to shelf with customized workflows to increase efficiency and virtually eliminate manual errors. With improved visibility into all stages of a project, Smartflow improves stakeholder collaboration through online verification and ensures accountability with urgent task reminders. Smartflow also offers version control, reducing IT involvement, to help ensure control and compliance.

Mariani just launched Loftware Smartflow in July, with additional plans to roll out the solution to other areas of the business in the following months. With the new Smartflow solution, multiple stakeholders can review artwork in parallel and further enable digital collaboration with the company’s external suppliers and partners.

“Loftware Smartflow will help us save time and money,” said Kristine Bonovitch, Mariani Packing Senior Business Manager.

About Loftware
Loftware and NiceLabel have combined under the Loftware umbrella to offer customers and partners an expanded choice of labeling and corporate artwork management solutions, offering enhanced labeling capabilities and the benefits of increased investment. in cloud-based solutions for businesses of all sizes. Maintain a global presence with offices in the US, UK, Germany, Slovenia, China, Japan and Singapore, the union combines more than 60 years of expertise to solve labeling problems and help companies improve the quality, speed and efficiency of their labeling, while reducing costs. Together, as a leading global provider of enterprise labeling and artwork management solutions, Loftware enables supply chain agility, supports evolving regulations and optimizes business operations for a wide range of industries including life sciences, manufacturing, food and beverage, retail, automotive, consumer products and clothing. For more information, please visit and

About Mariani
Mariani Packing Company, Inc. is the world’s largest independent, family-owned producer of premium dried fruit products. Since 1906, the Mariani family has supplied quality dried fruits to consumers and customers all over the world. Each year, Mariani produces over 150 million pounds of dried fruit, and the company’s dried fruit ingredients are used in some of the world’s largest and most recognized food brands. United States and over 65 countries around the world. For more information visit, social media sites @TheMarianiFamily, or call 707-452-2800.

Press contact:
Alex sweeney, Account Manager, Whiteoaks International, [email protected], 07918 552082
Maureen Perroni, Loftware Content and Communications Director, [email protected], + 1-603-502-3901



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SOURCE Loftware, Inc.

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