Olay launches new packaging of beauty products adapted for people with disabilities

The North American subsidiary of the skin care and beauty brand Olay presents the Easy Open Lid, a limited edition prototype developed with and for people with disabilities.

The cover is designed with a winged cap, braille text, a raised cover for better grip and a high contrast product label.

The cover will be incorporated into the design of some of Olay’s most popular products, including Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Facial Moisturizer, Retinol 24 Facial Moisturizer and Collagen Peptide Facial Moisturizer 24.

To create the design, Olay met with consumers with a wide range of conditions, from issues with dexterity and limb differences to chronic issues causing joint pain and blurred vision.

“Accessibility makes things better for everyone,” says journalist and model Madison Lawson, who lives with muscular dystrophy and worked alongside Olay to create the new cover.

“Everyone’s been where you have the product in your hands or you’re trying to open something and you can’t, so I think it’s cool that it’s designed specifically for us, but it also improves the everyone’s life. “

The team also met with external experts and incorporated the personal experiences of team members into the design of the new product.

“As a global brand, it is our responsibility to ensure that all consumers have access to products that meet their needs and integrate seamlessly into their daily lives,” said Chris Heiert, Senior Vice President Olay.

“But we can’t do it alone, which is why we chose not to patent this cover and share the design widely with the beauty community.

“Our hope is that others will join us in our efforts to make the products more accessible to all. “

The open-source design for the lids is available now exclusively at Olay.


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