Rapid prototyping of packaging for consumer product packaging with 3D printing
3D printing solutions provider Stratasys Ltd.. introduced its Stratasys PolyJet ™ printing technology, which the company says designers can now use to model complex color packaging for cosmetics, beverages, consumer electronics, personal care, food, and more. These high fidelity prototypes accurately simulate the final packaging, including realistic color combinations, textures, transparency and flexibility.
Traditional prototyping for consumer product packaging can be expensive, time consuming, and leave designers at the mercy of third-party production facilities. With PolyJet printing on the J8 ™ Prime, J7 and J55 ™ Prime ™ series 3D printers, designers can produce complex, highly transparent, full-color 3D packaging with integrated 2D graphics and labels in a single print. Using GrabCAD Print ™ click and print workflows, prototypes go from simulated on-screen product to fully 3D printed samples in one day.
“The ultra-realistic models make the idea real to our customers, allowing for an expedited decision-making process. A far cry from the bland all-white models we produced before 3D printing – today the possibilities are endless, ”said Jeremy Garrard, director of market development, design and R&D for Quadpack, a supplier packaging company based in Barcelona, Spain. . “Along with the work we do for our QLine range and our customers, the models we produce help to influence and inspire the industry. As an example, we printed over 500 pieces for #QPPackfuture, our annual trend report, in which the team presents their vision for the future of cosmetic packaging, along with samples.
The multi-material printing capabilities of the J-series printers combined with VeroUltra ™ materials give designers the ability to print in over 640,000 unique colors and simulate lifelike textures like fabric and wood, as well as create glass or plastic transparency with soft gradient colors. For example, the VeroUltra material allows designers to print simulated glass bottles and add “labels” with crisp text and images that meet 2D graphic labeling standards. Additionally, designers can incorporate simulated products or fills, such as cosmetics, makeup, or liquids, for the ultimate in rapid and realistic prototyping.
“Novelty is key in packaging, so designers want to create something that will allow their product to grab the consumer’s attention,” said Shamir Shoham, vice president of design for Stratasys. “With the ability to print glass-like and plastic-like transparency with high contrast, crisp and bright graphics, along with the ability to simulate liquid filling, designers deliver realistic packaging prototypes that lead to earlier marketing assets as well as better and faster decision making by stakeholders. “