Tips for creating the best product packaging
They say first impressions count. We spend hours looking at every facet of our product design, trying to get the perfect version. And in all our efforts, we often forget one aspect: the packaging! The way we first see or greet a product is when we form our initial perception of it. This first moment is like a first date, you touch it or you miss it! But unless you hit him, you might not be that lucky anymore. To help you define the packaging better, the article below by Tabatha Johnson gives you 12 tips that will help you create the perfect packaging for your amazing product.
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Designing a product is only the first step. No matter how your shampoo smells, people won’t open the lid and give it a puff if the bottle doesn’t make them want to pick it up first. One of the easiest ways to sell your product is to design attractive product packaging.
But what makes good product packaging? Read on to discover twelve of the best tips for designing creative product packaging that gets the job done right.
Consumers are bombarded with products every time they walk into a store. When someone picks up your product, they want to know two things: what they’re doing and who is making it. If they can’t answer the two in four seconds or less, which is usually the maximum time you spend looking at a product, they move on to the next item on the shelf.
Part of making sure a customer understands what your product does is choosing a font that they can actually read. Using all capital letters makes it harder for our brains to calculate the information we see. If your font is too swirling or fancy, clients can misinterpret your label, which can be an end-of-career mistake.
You should also consider the font size. If the text is too small, your customers could be missing crucial information about your product. If the text is too big, the packaging can become noisy and cluttered.
Keep it simple. Trying to cram too much information on the packaging of your product will remind customers how they felt when they had to read chapters in their biology textbook – they are bored and confused.
It also comes down to clarity. If all your customer can see on your product packaging are the listed benefits, but not your company name or the product name, you will be missing out on the possibility of future sales.
Your product packaging should represent what your product is and does. People can smell a salesperson a mile away and they can tell when the package is overselling the product inside. If your packaging shows something completely different from what’s inside, your customers won’t be happy.
A creative workaround for this problem is to make some of your packaging transparent.
This tip may sound the same as honesty, but it’s different. In this case, the focus is on what your brand stands for. This should show up when you sit down to design your product packaging.
Your brand is different from all the other brands that try to sell the same thing, so let it shine through in your product packaging design. If your brand’s mission statement is about connectivity, you can incorporate a tear-off postcard into the packaging, so your customers can stay connected with their friends in a unique way.
5. Impact on shelves
This tip usually only applies if your product is available in a physical store, but it can impact an online shopping scenario as well. The way products are presented and organized in stores means that your product will likely end up in a sea of others who claim to do the same as well.
Your product must stand out from the rest on the shelves. But how do you get it done? The first rule is to know your competition.
If the other top-selling brand of raisins only uses red packaging, maybe you’re making your own green instead. Another strategy that can work is to mimic your competition so closely that consumers won’t notice when they buy your product instead of theirs. However, this can backfire on you, so think about it first.
6. Have fun
Including creative, fun ideas, and even a little humor in your product packaging design won’t go unnoticed or unappreciated. This invites consumers into the product and gives them a sense of familiarity.
One company designed tea bags that look like t-shirts that also included a hanging pattern, so the tea bags could easily hang over the rim of a mug. This design makes the product easier to use and is also sure to make customers laugh and keep them coming back.
7. Special editions
Creating special limited editions of your packaging for a certain event or theme is a way to boost short-term sales very quickly. This tactic relies on the likelihood of consumers buying impulse. It works during the holidays and can also be co-opted for big sporting events like the Olympics.
In every industry, trends are what keeps innovation alive and are necessary for the sustainability of the market. While it is true that trends fade over time, they are also circular and tend to come back again and again.
While being able to predict future trends is a skill, anyone is able to follow trends as they appear if they pay attention.
9. Think about the customer
In the many rules of product packaging design, the emphasis is often on how to get the customer’s attention, but now we challenge you to think of the customer in a different way. Think about how the customer is going to use your product. Is your custom product packaging design intuitive to how the product works?
Is your product good for one-time use or is it something to be used over and over again? If it is to be used only once, make sure the packaging is easy to put on and throw away. for disposable items is also worth bonus points for the environmentally conscious consumer.
If your product is used for a long time, make sure that the packaging is durable and will maintain the quality of the product inside. Even if they like the product, if your lip balm dries after four uses, customers won’t buy it back.
Consumers have wondered for years why cereal boxes aren’t resealable. This trend has yet to take off in the breakfast market, but when it does, consumers will know the change was made with them in mind. There is nothing a customer appreciates more than packaging that is both aesthetic and functional.
10. Easy to transport
If your package is too large, include handles or grooves to make it easier to transport. If your product is small enough, make sure that your packaging is not too slippery, so that users do not drop it. Unless your brand has a monopoly on the market, customers won’t stick around if they’re having too much trouble handling the product.
11. Break the rules
This trick might sound like a scam, but trust me, it isn’t. When you master the art of product packaging design, you will begin to see that not all the rules apply all the time. While these are all things to keep in mind, breaking the rules can be a good thing. In fact, breaking the rules is what will make your brand a trendsetter rather than a trend follower.
Following the trends is a great place to start and get your way into the market, but once you’re established, finding ways to break the rules of conventional product packaging design is what will set your product apart.
Whoever thought about flipping the ketchup bottle was a genius and changed the food packaging rules for the rest of the time. However, they still worked under the commodity market conventions. You can be sure that no one is designing square condiment bottles anytime soon.
12. Look to the future
The best brands keep their eyes on price: expansion. Allowing room for your brand and product line to expand and grow is key to the long-term success of your business. So, don’t forget this when you are designing the packaging for your product.
That’s not to say that you can’t be extremely precise when designing the packaging for a given product. It just means that you need to be able to change the design when your brand inevitably creates new products in the same range.
We may never know exactly what drives customers to choose one brand over another, but following these rules when thinking about custom product packaging design can give you a leg up on the competition. .
The original writing of Tabatha Johnson here.
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