Veolia will supply recycled plastic for the packaging of L’Oréal products

French waste management company Veolia has agreed to supply high-quality recycled plastic for the personal care brand L’Oréal.

L’Oréal will use recycled plastic in its global cosmetic packaging to reduce its carbon footprint.

The plastic will meet the requirements of the food industry and is subject to strict certifications to maximize consumer health and safety.

Veolia transforms the plastic found in consumer packaging waste, in particular plastic bottles, to transform it into recycled plastic.

The company has developed a granulation technology that removes organic compounds to obtain a quality plastic comparable to that of virgin plastic.

Johann Bonnet, Vice President of Business Development and Strategic Accounts at Veolia, said: “As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and promoting industrial ecology.

“We are delighted to support L’Oréal in achieving its sustainable development objectives, by providing our know-how in the area of ​​resource recovery and recycling.

“Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic anywhere in the world in order to meet the major environmental challenges we all face.

The use of recycled plastic in the manufacture of cosmetic packaging is believed to reduce carbon emissions by 50-70%.

L’Oréal’s partnership with Veolia will contribute to its L’Oréal for the Future program, through which the brand aims to improve the environmental footprint of its packaging.

Earlier this year, the brand pledged to reduce the amount of packaging used for its products by 20% by 2030.

Jacques Playe, Packaging and Development Director of L’Oréal: “We are pleased to conclude this partnership with Veolia for the supply of very high quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values ​​in terms of sustainable development. .

“We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to achieve common goals. This approach can be described as working in a large ecosystem.

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