Waphyto named winner of the 2021 Good Design Award for cosmetic packaging
The Good Design Award is a movement that started in Japan in 1957 as a comprehensive design review and recommendation system. Each year, the founding organization of the award recognizes excellence in the design of various products and services with an international competition.
About the Good Design Award 2021
According to their website, the goal of the Good Design Award is “to provide support to those who have successfully identified the possibilities of design, to explore what can be achieved with design, to expand the areas where design can play a role. a role, and ultimately lead to the creation of the society where everyone can lead a rich and creative life.
The theme of the 2021 Good Design Awards was “Aspiration and Action with Consideration”. In an online statement, Hiroyuki Fukano, President of Japan
“It’s a wonderful theme that verbalizes how our wishes and hopes for a better world can be realized if we all work together. I believe the designs selected embody this spirit in various ways, ”he said. “Interest in design has never been so strong. Designers envision an ideal future, give it a specific shape, and chart a path to that future. This year, the number of entries, as well as winners, is significantly higher than last year. When society longs for a better future, designers respond with excellent works of art that offer multiple paths to follow.
Waphyto’s Outstanding Product Packaging Design
In the cosmetics category, Waphyto received The Good Design Award for its unique and innovative product packaging in the consumer packaging category. Each of the personal care and wellness products in the range includes its own colorful, stylish and eco-friendly container. When developing the packaging, the brand’s vision was one that promotes a harmonious existence between people and plants.
Waphtyo’s iconic colors are inspired by nature and as its own beauty brand the company is exceptionally committed to environmentally friendly practices. The brand’s main strategies for reducing waste include recycled plastic containers, boxes made from recycled paper from plant residues and FSC-certified labels using plant-based inks for printing all packaging texts. Customers can even return used containers for recycling through Waphyto’s partnership with Terracycle.
About Waphyto: the power of plants meets modern cosmetic science
Developed by award-winning plant scientist Atsuko Morita, based on her knowledge of traditional herbalism and modern beauty technology, Waphyto is a personal care and wellness brand that combines the best natural ingredients with the most sophisticated cosmetic innovations. .
From skin care to body and hair care, Waphyto products embody an appreciation of Japanese Wa culture – promoting peace and harmony. With a passion for preserving the purity of nature, Waphyto ensures that all ingredients and formulas meet the highest standards of the company’s scientists and herbalists, as well as those of the socially responsible market of today.