Wineshipping launches the “Premium Tracking” solution


The platform will reduce returns and failed delivery attempts

NAPA—April 11, 2022Wine transportthe national leader in direct-to-consumer (DtC) wine fulfillment services, in partnership with post-shipment, a shipment tracking platform for online retailers supporting more than 10,000 e-commerce customers and 981 couriers globally, jointly announce the availability of a next-generation shipping solution purpose-built to meet the challenges unique to the DtC wine expedition. The solution provides a highly customizable and branded shipment tracking experience for Wineshipping’s 100+ wine brands customers without implementation costs.

The new software platform is integrated with Wineshipping’s latest technology platform to remove any latency and make it turnkey for existing customers to take advantage of.

Key features include:

  • Real-time tracking awareness
  • A capacity to search and filter shipments
  • 7+ statuses and 33 sub-statuses
  • End-to-end temperature control visibility
  • Call Pickup Tracking
  • Instant order search by order number, customer or other customizable parameters
  • Quick export of shipments for additional analysis

Brand Notifications and Tracking Pages Help Wineries Improve Customer Experience After Purchase

Timely brand notifications can be sent via email, SMS, Facebook and Whatsapp. Wineries can also access drag-and-drop editing tools to customize notifications that have proven to have a very high consumer engagement rate of 57% open rate / 21% click-through rate. Improved logistical transparency and automated, on-time notifications have been shown to reduce missed deliveries and returns, an effect expected to be even greater with wine deliveries due to the additional adult signature requirement.

Premium tracking capabilities further allow wineries to engage directly with their consumers through a personalized experience of branded tracking pages with custom domain, configurable marketing assets, expected delivery date, order lookup widget and an opportunity for customers to rate the delivery experience. Available on web, mobile and other channels. Finally, the underlying event technology is also available through Wineshipping Open API providing a single point of integration for all events that supercharges existing solutions by adding detail and eliminating delays while simultaneously simplifying IT integration and maintenance costs.

“Our software tools are seamless extensions of our customers’ business,” says Pawel Smolarkiewicz, Product Manager for Wineshipping. “This solution gives wineries unprecedented visibility into packaging at all times, enabling premium processing and optimized delivery to their customers.”

“AfterShip strongly believes in personalizing the customer experience. Throughout the logistics adaptation processcs for Wineshipping, we’ve incorporated features that not only help the business stand out, but also thrive. It has proven that personalized experiences build customer loyalty and loyalty, which is key for any e-commerce business,” Teddy Chan, CEO and Co-Founder of AfterShip

Wineshipping will be making a beta version of “Premium Tracking” available to select customers immediately with general availability scheduled for July 1, 2022. Wineshipping representatives will be demonstrating “Premium Tracking” at Sovos Ship Compliant Wine Summit 2022 on April 13 and 14, 2022, at Napa Valley Marriott Hotel & Spa, 3425 Solano Ave, Napa, CA 94558.

About Wineshipping

Wineshipping is a third-party technology logistics (3PL) provider for beverage alcohol companies, running the fastest, most accurate, and cost-effective delivery network in the United States for wine, beer, spirits, and more. Wineshipping was recently named Supplier of the Year by the North Bay Business Journal (Wine Beer & Spirits Awards). Learn more about

About AfterShip

Founded in 2012, AfterShip is a post-purchase platform that helps businesses improve customer experience, increase revenue and build brand loyalty. With over 10,000 customers, AfterShip is used by major marketplaces such as eBay, Wish and Etsy, as well as iconic brands such as Gymshark, Kylie Cosmetics, Murad and Kate Sommervile. AfterShip offers branded shipment, notification, return and exchange tracking, resulting in increased sales and fewer WISMO tickets. Integrating with over 930 carriers worldwide, AfterShip is the solution of choice for multinational organizations or those looking to expand internationally. Learn more about


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