YACHAK unveils new product packaging for its Yerba Mate energy teas
Renewed packaging draws attention to key product attributes of the brand, while teas deliver the same great taste consumers know and love.
Published: October 12, 2021 at 9:00 a.m. CDT
BUY, NY, October 12, 2021 /PRNewswire/ — Today, YACHAK announced the rollout of a new product packaging design that appeals to younger, health-conscious consumers. Each can features a clean, bright design and its own unique companion animal – each species is local to the Amazon rainforest in South America where YACHAK gets inspired and plants trees as part of the brand’s reforestation efforts.
YACHAK now offers refreshed packaging for its five ready-to-drink canned teas, but the flavor profiles of the five varieties remain the same:
- Berry Blue: An invigorating blend of blueberry and yerba mate.
- Berry red: A refreshing dose of yerba mate, raspberry and cranberry.
- blackberry: A bold and effective explosion of berries and yerba mate.
- Passion fruit: Tropical taste of passion fruit and yerba mate.
- Ultimate mint: Crunchy taste of spearmint with a touch of yerba mate.
Each unique flavor is made with USDA organic ingredients, including Yerba Mate, a species of holly plant that grows in central and southern regions of South America and provides a natural source of caffeine.
“We are thrilled to unveil this modern new packaging design for YACHAK. By evolving our packaging to emphasize consumer interests, we let our organic ingredients speak for themselves,” said Aziel Rivers, chief marketing officer at PepsiCo. “This redesign was created first and foremost with our consumers in mind, providing them with a boost of energy throughout the day while considering where their products are coming from.”
“Yachak” is the name that the Kichwa natives of Sarayaku in the Ecuadorian Amazon give to their shamans. The brand is committed to providing a natural, organic source of energy that helps protect the trees, communities and species of the Amazon rainforest. Through its partnership with the non-profit organization One Tree Planted, YACHAK is working to restore nearly 300 acres of green space by planting 280,668 tree seedlings and will plant over 500,000 trees by 2024. These combined efforts made long-term harvesting possible and provided 72 farmers with sustainable income and employment. A portion of every YACHAK purchase goes to support One Tree Planted.
All five YACHAK brand ready-to-drink canned teas are available at select retailers nationwide and on e-commerce. Herbal Energy Teas are USDA Organic, Non-GMO, and made with Fair Trade Certified sugar. Each 16 oz. can contains 165 mg of organic caffeine and sells for $2.59 – $2.79. For more information, please visit www.YACHAK.com.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion net sales in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
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